MCM

MCM
Modern Creation München

MCM (Modern Creation München) is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting edge techniques. Today, through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centres on revolutionizing classic design with futuristic materials.
Appealing to the 21th century global nomad generation-dreamers, creatives and digital natives- MCM’s millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries.