EXPLORER EXTREME
Montblanc Explorer Extreme: Embarking on an Intense New Adventure
The extreme nature of exploration reveals itself in the world’s most rugged and arid locations like Saudia Arabia’s AlUla Desert with its dramatic sandstone canyons and endless sand dunes. These faraway places offer yet another challenge for the boldest adventurers, those driven by the fearless spirit of exploration channeled in this intense parfum.
As the first actual Parfum in the line, this new iteration is a tribute to the original Explorer Eau de Parfum with a more intense composition for a deeper olfactory experience. The fragrance opens with the fusing green top notes of bergamot coupled with clary sage representing the vivacity and strength of the intrepid adventurer. The mystery of patchouli meets a captivating note of Ambrofix™ to create the hypnotic heart of the fragrance that evokes the faraway lands traveled by the Explorer man. The base of the fragrance is dominated by the woody sensuality of warm amber and the power of leather accords, paired with the elegant facets of vetiver creating an indelible imprint on this olfactory adventure.
“Explorer Extreme embodies the quintessence of modern masculinity, a mesmerizing fusion of intensity and sophistication that invites the Explorer man to push new limits to conquer new horizons. The Explorer signature is pushed to a whole new level of intensity in this extreme version with warm amber and leathery accords, explain perfumers Jordi Fernandez and Antoine Maisondieu who created the latest Montblanc Explorer fragrance.
A design fit for the most Extreme conditions
The fragrance itself shares a name with one of Montblanc’s signature leather collections: Montblanc Extreme 3.0 collection, built for everyday travel and adventure. The collection’s distinctive textured pattern that expresses modernity and dynamism covers the exterior of the glass fragrance bottle, topped with a shiny black gear cap.
The small Montblanc emblem set on the front of the bottle is a nod to the Maison’s commitment to elegant style, fine quality materials and the best of European craftsmanship. That very craftsmanship is exemplified in a bottle produced and assembled in the Montblanc-dedicated Pelleteria workshop in Florence, Italy, as well as an emblem crafted in Germany and a product conditioning process finalized in France. The bottle, crafted from fully black lacquered glass thus further embodying the fragrance’s intensity, is protected by a folding matte black box featuring the exclusive Montblanc Extreme Leather pattern enhanced with the fragrance’s name in gold lettering.
A new campaign and a new adventure more extreme than ever
In a campaign that celebrates the spirit of exploration through spectacular wild landscapes, the Explorer man continues his journey of adventure and discovery, stepping into a new world, a breathtaking landscape of endless dry mountains emerging from the expansive AlUla desert, a natural wonder of Arabia. In his quest for freedom and exhilaration, this modern-day hero embodied by American actor, model and musician Justice Joslin ascends the canyons, each step illustrating his desire to push himself further. After mapping out his ambitious exploration with his Montblanc Meisterstück, he climbs further to gaze at an infinite horizon, symbol of a new achievement.
Montblanc Explorer Extreme is the only and first parfum in a lineup of eaux de parfum that includes Montblanc Explorer and Montblanc Explorer Platinum.
SIGNATURE ELIXIR
Montblanc Signature Elixir: A Love Note to Opulence and Luxury
Latest addition to the Montblanc women’s fragrance line in its most intense and captivating
Montblanc Signature Elixir is a new mesmerizing olfactory expression of the fragrance collection that redefines sensuality and opulence. Its most intense variation yet, this bold, warm and luxurious Eau de Parfum is crafted for the Montblanc woman who writes her story with confidence, passion, and allure.
A Captivating Olfactory Experience
Montblanc Signature Elixir is an intense and sophisticated composition defined by its floral ambery vanilla character. This sensual elixir opens with a striking top note of red orchid, lending an exotic floral signature. At its heart, vanilla absolute unfolds its deep and enveloping sweetness, mingled with the warmth of resins for a rich and textured sensation. The fragrance culminates in a captivating base of amber woods, leaving an unforgettable trail of depth and sophistication.
“Montblanc Signature Eau de Parfum is a very clean, white and musky vanilla fragrance. In Elixir, the vanilla is revisited in a powerful and sensual version, thanks to the work of the resins that bring this warmth. The woods also provide a lot of texture and substance to the note,” explains Guillaume Flavigny, the perfumer behind this creation
A Design as Luminous as Its Fragrance
A visual ode to bold elegance, the Montblanc Signature Elixir bottle is crafted from red gradient glass, its curves and surfaces playfully reflecting the light and captivating the eye. The black cap, adorned with the iconic Montblanc emblem in gold, underscores the fragrance’s absolute preciousness. The outer packaging echoes Montblanc’s rich heritage, with a matte black Saffiano pattern that evokes the Maison’s savoir-faire in leather craftsmanship, enhanced by a golden band and handwritten logo.
A new signature of Elegance
With Montblanc Signature Elixir, Montblanc continues to expand its Montblanc Signature collection, offering a new olfactive variation designed to captivate and intrigue. The lineup to date includes the fresh and powerful Montblanc Signature Eau de Parfum with its floral, musky and vanilla notes, and the sparkling and radiant Montblanc Signature Absolue with its floral ambery character.
This latest launch is a tribute to unapologetic femininity, blending the art of writing with the art of perfumery—a testament to the Maison’s dedication to craftsmanship and excellence.
EXPLORER EXTREME
Montblanc Explorer Extreme: Embarking on an Intense New Adventure
The extreme nature of exploration reveals itself in the world’s most rugged and arid locations like Saudia Arabia’s AlUla Desert with its dramatic sandstone canyons and endless sand dunes. These faraway places offer yet another challenge for the boldest adventurers, those driven by the fearless spirit of exploration channeled in this intense parfum.
As the first actual Parfum in the line, this new iteration is a tribute to the original Explorer Eau de Parfum with a more intense composition for a deeper olfactory experience. The fragrance opens with the fusing green top notes of bergamot coupled with clary sage representing the vivacity and strength of the intrepid adventurer. The mystery of patchouli meets a captivating note of Ambrofix™ to create the hypnotic heart of the fragrance that evokes the faraway lands traveled by the Explorer man. The base of the fragrance is dominated by the woody sensuality of warm amber and the power of leather accords, paired with the elegant facets of vetiver creating an indelible imprint on this olfactory adventure.
“Explorer Extreme embodies the quintessence of modern masculinity, a mesmerizing fusion of intensity and sophistication that invites the Explorer man to push new limits to conquer new horizons. The Explorer signature is pushed to a whole new level of intensity in this extreme version with warm amber and leathery accords, explain perfumers Jordi Fernandez and Antoine Maisondieu who created the latest Montblanc Explorer fragrance.
A design fit for the most Extreme conditions
The fragrance itself shares a name with one of Montblanc’s signature leather collections: Montblanc Extreme 3.0 collection, built for everyday travel and adventure. The collection’s distinctive textured pattern that expresses modernity and dynamism covers the exterior of the glass fragrance bottle, topped with a shiny black gear cap.
The small Montblanc emblem set on the front of the bottle is a nod to the Maison’s commitment to elegant style, fine quality materials and the best of European craftsmanship. That very craftsmanship is exemplified in a bottle produced and assembled in the Montblanc-dedicated Pelleteria workshop in Florence, Italy, as well as an emblem crafted in Germany and a product conditioning process finalized in France. The bottle, crafted from fully black lacquered glass thus further embodying the fragrance’s intensity, is protected by a folding matte black box featuring the exclusive Montblanc Extreme Leather pattern enhanced with the fragrance’s name in gold lettering.
A new campaign and a new adventure more extreme than ever
In a campaign that celebrates the spirit of exploration through spectacular wild landscapes, the Explorer man continues his journey of adventure and discovery, stepping into a new world, a breathtaking landscape of endless dry mountains emerging from the expansive AlUla desert, a natural wonder of Arabia. In his quest for freedom and exhilaration, this modern-day hero embodied by American actor, model and musician Justice Joslin ascends the canyons, each step illustrating his desire to push himself further. After mapping out his ambitious exploration with his Montblanc Meisterstück, he climbs further to gaze at an infinite horizon, symbol of a new achievement.
Montblanc Explorer Extreme is the only and first parfum in a lineup of eaux de parfum that includes Montblanc Explorer and Montblanc Explorer Platinum.
PRESS RELEASE
INTRODUCING THE MCM
COLLECTION: A CELEBRATION OF ADVENTURE & INDIVIDUALITY THROUGH FRAGRANCE
Where Luxury Meets Adventure: The Essence of Self-Expression
Dare to step into a world where fragrance meets personality—distinctly daring, delightfully unrestrained. The MCM Fragrance Collection whisks you into a wondrous cast of characters, each as bold as they are endearing, bearing tales of strength, wisdom, and whimsy. Inspired by MCM’s iconic leather animals, these six Eau de Parfums offer a spritz of spirited adventure, each an ode to playful self-discovery.
Sung-Joo Kim, Chief Visionary & Sustainability Officer, and Chairperson of MCM Group remarks: “Our new MCM fragrance collection celebrates individual uniqueness and the sartorial spirit of the Digital Nomad, inspired by our heritage. Each scent brings joy, love, and a reminder of the beauty that pets, and nature’s wonders bring to our lives.”
THE DESIGN: RICH IN STYLE & EXPRESSION
Each scent in the collection arrives in a bottle topped with a charming character—a whole cast of delightful personalities ready to play! From the MIGHTY BEAR to the DARLING DOXIE, these whimsical figures add a wink of charm, while the golden accents bring a dash of sparkle and mischief. They are the perfect companions on your fragrance adventure.
THE SCENT: SIX SIGNATURE EAU DE PARFUMS, INFINITELY YOU
Collaborating with a team of world-renowned perfumers from dsm-firmenich, MCM has crafted six unique fragrances made from sustainably sourced ingredients. Each fragrance celebrates a distinct facet of character, inviting wearers to explore the undiscovered part of their personality through the art of layering and experimentation.
I. MIGHTY BEAR — Strength & Resilience in Every Spritz
MIGHTY BEAR marches forth with bergamot’s bright zest, followed closely by the velvet warmth of vanilla and the earthy embrace of sandalwood. This bear wears his strength with poise and purpose—an ode to resilience grounded in nature.
Amber Woody Floral
TOP: Elemi, BERGAMOT
MID: Sesame, Patchouli Flower
DRY: Tonka Bean, VANILLA, SANDALWOOD
“For MIGHTY BEAR, I was motivated to create a fragrance infused with strength using powerful ingredients that tell the tale of inner resilience.” — Sophie Labbé, Principal Perfumer
II. JOLLY RABBIT — Playfulness & Joy Springing Forth
The ever-sprightly JOLLY RABBIT bounces through life with a lively blend of orange, instantly filling the air with playful energy. As it evolves, the radiant notes of neroli frolic through the composition, adding a lighthearted charm. Grounded by the fresh, earthy essence of vetiver, giving a sense of carefree joy. It invites you to rediscover your inner child, embracing life’s simple pleasures with a playful spirit and an open heart.
Citrus Floral Green
TOP: ORANGE, Lemon, Red Currant MID: Ginger, NEROLI, Jasmine Petals DRY: Ambrox, Guiacwood, VETIVER
“I aimed to craft a scent brimming with sparkling ingredients, a true celebration of the exuberance, positivity, and vitality that life has to offer.” — Alexandra Monet, Perfumer
III. CHARMING PUP — Charm & Confidence with a Tail Wag
With CHARMING PUP, you’re never far from a friend’s everlasting warmth. It captures the captivating allure of rose, elegantly intertwined with the rich, sophisticated depth of cedarwood. Vetiver adds a touch of refined earthiness, grounding the fragrance with a subtle warmth. This harmonious blend embodies both charm and confidence, encouraging you to embrace your most magnetic side with passion and style.
Floral Woody Orris
TOP: Bergamot, Italian Lemon, Orange MID: ROSE, Orris, Carrot Seed
DRY: CEDARWOOD, Tonka Bean, VETIVER
“I aimed to encapsulate the subtle texture seen in pearls under sunlight — shimmering delicately without overwhelming, exuding beauty with confidence and charm.” –Steve Guo, Perfumer
IV. DARLING DOXIE — Loyalty & Connection, True to the Core
DARLING DOXIE stands as a tribute to loyalty, blending the comforting warmth of ylang-ylang with the serene, nurturing essence of chamomile. Rich sandalwood anchors the fragrance, creating a lasting impression of closeness and connection. This fragrance invites you to honor the bonds of friendship and cherish those who matter most with unwavering devotion.
Woody Spicy Floral
TOP: Pink Pepper, Nutmeg, Lemon
MID: CHAMOMILE, YLANG YLANG, Styrax
DRY: Cedarwood, SANDALWOOD, Vetiver
“When I consider loyalty, I associate it with dependability. I intended to craft a fragrance that embodies this reliability, serving as a genuine signature – timeless and devoted.” –Frank Voelkl, Principal Perfumer
V. DARING DRAGON — Power & Mystery to Enchant
DARING DRAGON ignites with a surge of yuzu, infusing the fragrance with an immediate, vibrant intensity. As it unfolds, the delicate almond flower adds an air of mystery, weaving through the composition with quiet allure. The deep richness of sandalwood anchors the scent, creating a powerful, enigmatic presence. A fragrance whispers hidden depths and untold secrets, drawing you into its captivating world of intrigue.
Citrus Woody Tea
TOP: Bergamot, YUZU, Clementine
MID: ALMOND FLOWER, Muguet, Tea Flower DRY: Vanilla, Cedarwood, SANDALWOOD
“For the DARING DRAGON, enchanted by the mystery and allure of the unknown, I created something unexpected, filled with hidden treasures.” — Sophie Labbé, Principal Perfumer
VI. ZEN ELEPHANT — Wisdom & Serenity Wrapped in Calm
With ZEN ELEPHANT, serenity is but a spritz away! It opens with the delicate bloom of freesia, invoking a sense of calm and clarity. As it evolves, the serene notes of magnolia create an atmosphere of quiet reflection. Grounded by the earthy depth of oakmoss, it embodies wisdom and serenity. This fragrance offers a meditative retreat that guides you toward balance and mindful stillness.
Chypre Leathery Floral
TOP: Grapefruit, Seaweed, FREESIA MID: Cardamom, MAGNOLIA, Truffle DRY: Cedarwood, OAKMOSS, Ambrox
“Inspired by the pursuit of balance, I experimented with ingredients that complemented each other like ying and yang, striving for a harmonious blend of floral and woody elements.” – Hamid Merati-Kashani, Principal Perfumer
THE CAMPAIGN: “MCM AFTER HOURS”
When the lights go out, the magic begins! The After Hours campaign invites the viewers into an enchanted night inside the MCM store, where the beloved MCM leather animals spring to life. Through the wonders of CGI (computer-generated imagery) technology, these creatures slip out of their displays and embark on wonderous escapades, each revealing their unique personality in a lively celebration of individuality. Prepare for a feast of whimsy, style, and unforgettable moments as the MCM animals lead you on an adventure like no other!
Lacoste Original Parfum
LACOSTE ORIGINAL PARFUM
THE NEW INTENSITY
INTENSITY ENHANCED BY AN ORIGINAL SPICY WOODY FOUGÈRE
LACOSTE ORIGINAL Parfum pushes the boundaries of the Eau de Parfum launched in 2024, created by the same perfumer duo, Anne Flipo and Tanguy Guesnet.
While the sparkling freshness of bergamot immediately stands out, this time, it is spiced up with cardamom and ginger, giving this fougère an unexpected depth. Its aromatic heart, an elegant bouquet of lavender and violet leaves, pulses on contact with incense resins. Finally, potent patchouli, combined with delicious tonka bean and addictively sophisticated amber, amplifies the intensity of the composition.
Revealing a powerful, sensual sillage, LACOSTE ORIGINAL Parfum reflects the creative energy, unlimited freedom and French touch that defines the Lacoste style.
“For the Parfum version of Lacoste Original, we wanted to enhance the contrasts and elevate the aromatic heart with even more powerful top notes. Fresh spices blended with citrus notes give the fragrance a dazzling, incisive opening,” explains Anne Flipo.
Tanguy Guesnet describes how he “worked particularly hard on the intensity of the woods and the opulence of the amber notes for a highly elegant, contemporary masculinity.”
With one voice, they both evoke “the ultra-powerful warm and sensual sillage.”
Anne Flipo and Tanguy Guesnet – Master Perfumer and Perfumer – IFF
ICONIC DESIGN WITH ELEVATED CODES
With its curved shoulders and sleek cap, The LACOSTE ORIGINAL bottle has been subtly revisited. The glass bottle features a deeper green hue to reflect this new intensity, which is also expressed in the gunmetal grey of the metallic details on the cap and label edge. Finally, an identical grey title block stands out against the white label, highlighting the fragrance’s new concentration.
These strong colour codes also add a new dimension to the packaging, which stands out for its smart, subtly reworked look.
LACOSTE ORIGINAL FEMME
LACOSTE ORIGINAL POUR FEMME
THE NEW EAU DE PARFUM
LACOSTE ORIGINAL FOR WOMEN
Lacoste Original established a design with status, and now its female counterpart, Lacoste Original Pour Femme, is revisiting these codes.
Sporting the same refined, contemporary look, this new bottle has a sleek, graphic silhouette. The colours have been updated for a more feminine look: pink glass reveals the fragrance within, while the label’s border and the ring on the cap are in gold. Echoing the men’s version, the legendary crocodile appears on this new creation, embossed on the label and engraved on top of the cap.
Elegant from all angles, the Lacoste Original Pour Femme bottle slips into a box that incorporates all these distinctive details.
ELEGANT, CAPTIVATING FRESHNESS
Lacoste Original Pour Femme is a charmingly French fragrance that is elegant and relaxed, spontaneous and sophisticated at the same time. Adriana Medina and Louise Turner are the two female perfumers behind this new fruity floral amber composition.
“For us, Lacoste is a resolutely modern brand that has mastered the art of combining chic and comfort, always with a bold touch. It’s this energy that we wanted to capture through Lacoste Original Pour Femme, an ultra-contemporary fragrance that reflects the Lacoste woman. We chose to work with vanilla, which we enriched with a bright floral bouquet with sunny accents for a powerful, dazzling signature scent.”
Adriana Medina and Louise Turner
The new fragrance opens with tart, juicy pear, enhanced by the liveliness of a touch of ginger and mandarin. This fruity freshness contrasts with the sensual floral heart, a radiant bouquet of jasmine and rose elevated by a warm, sunny accord. Finally, vanilla, a timeless ingredient in Parisian perfumery, appears in all its duality: sweet at first, before revealing a subtly sensual contrast against amber notes, weaving a powerful, lingering sillage.
Lacoste Original Pour Femme is the expression of chic, carefree and spontaneous femininity. A clever blend of elegance and energy, in the brand’s finest tradition.
FRENCH ELEGANCE, PURE AND SIMPLE
Appearing in the Lacoste Original Pour Homme film campaign with Pierre Niney – the face of the men’s fragrance – French actress and model Eva Danino is naturally the ambassador of Lacoste Original Pour Femme.
French charm personified, she has been photographed for this campaign in an instantly recognisable setting: a Parisian apartment with a window opening onto the rooftops of Paris, which stretch as far as the eye can see.
With her hair down, her face au naturel and wearing a man’s shirt that she seems to have put on in a hurry, she perfectly embodies the Lacoste spirit, with its eternal freshness and timeless elegance.
Lacoste Original EDP
LACOSTE ORIGINAL
The New Fragrance
LACOSTE ORIGINAL, THE NEW FRAGRANCE
A subtle nod to the Lacoste Original fragrance launched in 1984, this new scent marks the first collaboration between Lacoste and Interparfums, embodying both authenticity and innovation. Elegantly revealing all the brand’s iconic codes, it adds an unexpected and surprising dimension to its olfactory universe, writing the first chapter of an inspiring, untold story.
A DESIGN WITH STATUS
Sleek, timeless and iconic, the LACOSTE ORIGINAL bottle is a natural extension of the brand’s DNA with its iconic green and white hues dominating the look. Its thick, transparent glass silhouette embodies a distinctive elegance with its rounded shoulders, slender lacquered cap and subtle black and silver detailing.
The Crocodile—the brand’s iconic emblem—is embossed on the cap and bottle label.
Meanwhile, the box features the same codes and details as the bottle, in a perfect rectangle with modern graphics.
A SOPHISTICATED OLFACTORY COMPOSITION
Style and movement: these two dimensions so dear to Lacoste have guided Master Perfumer Anne Flipo and Perfumer Tanguy Guesnet in creating the LACOSTE ORIGINAL Eau de Parfum.
“As a brand, Lacoste combines timeless freshness with creative frenzy. The idea behind this sophisticated fragrance is to express movement in all its forms in a unique, powerful creation.”
Anne Flipo
This unique partnership of experience and spontaneity has resulted in a dynamic and modern woody ambery fougère.
“Anne and I worked on a citrus freshness with fiery spices to convey movement in this fragrance. Zesty notes of Bergamot, combined with the liveliness of Cardamom and Pink Peppercorn, make it a highly dynamic and modern scent.”
Tanguy Guesnet
LACOSTE ORIGINAL opens with the intense, tangy freshness of Bergamot, enhanced by spicy Pink Peppercorn and Cardamom accents. These explosive top notes give way to the elegance of Lavender and Clary Sage, which form an intense aromatic heart. At the base, sensual Sandalwood and powerful Patchouli lay the foundations of a potent sillage that blends comforting Amber with addictive Tonka Bean.
Dynamic, modern and addictive, LACOSTE ORIGINAL is the olfactory expression of exalted creativity, freedom of movement and French elegance, the hallmarks of all Lacoste creations.
AN OBVIOUS AMBASSADOR
Pierre Niney, a thirty-five-year-old French actor, director, producer and screenwriter, joined the Lacoste family of ambassadors on 1 March 2024.
A talented actor from the age of eleven, he joined the Conservatoire National Supérieur d’Art Dramatique, before becoming the youngest member of the Comédie-Française at the age of twenty-one. Pierre Niney has appeared in over forty films and television series and has been nominated for thirteen film awards, of which he has won five. He is also the youngest-ever winner of the César for Best Actor.
Since childhood, Pierre Niney has had a natural affinity with Lacoste. The crocodile evokes many personal memories for him, as well as major moments in his career.
“Lacoste is a brand that I love very much and has been part of my life and style at several different points. It strikes the perfect balance between timelessness and modernity and succeeds in being cross-generational: my father and I have always worn this crocodile, a guarantee of style. It has also shown its confidence in me since my first films and for my very first production, the Casting(s) series. I’m delighted to be the face of this iconic French brand.”
Pierre Niney
This ambassadorial role was an obvious choice for both Lacoste and the actor, who has a particular sense of style and fashion: Pierre Niney is the perfect embodiment of French elegance, a subtle blend of relaxed chic, charm and humour.
For the same reasons, he is also the natural face of the new LACOSTE ORIGINAL fragrance, the olfactory embodiment of the brand’s unique founding values.
A BOLD CAMPAIGN
Produced in collaboration with BETC and directed by Jérémie Levypon, the campaign expresses all the modernity and originality of LACOSTE ORIGINAL through an unexpected and surprising cinematic work by Pierre Niney, who plays himself in the lead role.
An actor and a journalist are in a hotel lobby. One final question to close the interview: “Pierre, one word to describe yourself?”. With a stray glance, the actor dives into his memories to try to define himself. Spontaneous, loving, impulsive, unexpected, mysterious, offbeat, free? Pierre smiles at the journalist, who is waiting for an answer. A single word, which he does not utter, comes to mind: ORIGINAL.
In this campaign, Pierre Niney lends all his acting talent and embodies the spirit of the LACOSTE ORIGINAL man, who stands out for his creativity, embracing his authenticity and expressing his individuality, with elegance to boot.
Photographer Thomas Lavelle captures this spirit perfectly in the advertising visual for this new fragrance: Pierre Niney poses in the chic setting of a hotel room with a stylish silhouette, determined gaze and relaxed attitude, a look that perfectly embodies the values of the brand and the LACOSTE ORIGINAL fragrance.
I WANT CHOO LE PARFUM
‘I WANT CHOO LE PARFUM’ THE NEW FRAGRANCE FROM JIMMY CHOO
Introducing ‘I Want Choo Le Parfum’ – an intense and vibrant perfume ready to ignite confidence.
‘I Want Choo Le Parfum’ joins the exclusive ‘I Want Choo’ fragrance line embodying the daring, glamorous and exceptional craftsmanship synonymous with Jimmy Choo. The latest instalment has been expertly crafted to align with the first two creations, delivering a complimentary third fragrance for the collection. I Want Choo Le Parfum brings a sumptuous and playful amber floral woody perfume to the sought-after line up, offering a scent personality fit for any occasion with one unified desire; to capture the powerful and celebratory spirit at the heart of Jimmy Choo’s DNA.
An exemplary creation by perfumers Marie Salamagne and Amandine Clerc-Marie, ‘I Want Choo Le Parfum’ combines the finest ingredients of white flowers and woody notes, the sparkling statement blend is a feminine and sophisticated fragrance, the perfect accessory to an unforgettable evening.
The scent journey begins with vibrant, lifting top notes of pear, golden gardenia and blackberry followed with a creamy, warm heart with notes of jasmine, patchouli and ambrette, and is rounded off with base notes of moss amber, sandalwood and praline accord for an evocative blend of fragrance excellence.
The captivating ‘I Want Choo Le Parfum’ fragrance is suitably housed in a statement, sculptural bottle designed to align with the desirability of the scent within. Elevated further with a translucent metallic golden glass and elegantly decorated with the brand’s signature JC monogram. The attention to detail of the bottle design is completed with a spray cap infused with Jimmy Choo’s signature gold and finished with a hammered effect accent ring. Presented in an exquisite shimmering gold box, the packaging is the perfect pairing for the perfume.
The city of London after-dark becomes the playground for the ‘I Want Choo Le Parfum’ campaign, scenting the city’s landscape with its alluring and addictive fragrance. Lining London’s street with gold, one of the house’s signature shades, the beautifully-crafted golden bottle features alongside model muses, Rebecca Longendyke and Sacha Quenby, against the backdrop of the intoxicating energy and joy of the city at night. ‘I Want Choo Le Parfum’ is inspired by the daring essence of the Jimmy Choo woman, ready to take on the London party scene with confidence.
‘I Want Choo Le Parfum’ is a playful, vibrant ode to empowering female friendships, evoking glamorous and memorable nights.
WITH LOVE
JIMMY CHOO
‘I WANT CHOO WITH LOVE EAU DE PARFUM’ THE NEW FRAGRANCE FROM JIMMY CHOO
Introducing ‘I Want Choo With Love’ Eau de Parfum, the latest addition to the Jimmy Choo ‘I Want Choo’ fragrance collection – a luminous, light, and ultra-feminine fragrance that brings joy every time you wear it.
‘I Want Choo With Love’ is the fourth fragrance to join the ‘I Want Choo’ perfume wardrobe, offering an uplifting, vibrant scent that embodies the ‘I Want Choo’ line-up with its luxurious bottle and outstanding olfactory notes. A celebration of the optimistic strength and support that comes from the love of friends and chosen family, ‘I Want Choo With Love’ empowers self-confidence and inspires an innate sense of self-love. Radiating love in every way, the new fragrance creates an irresistible desire to share this powerful feeling with others.
Perfumers Amandine Clerc-Marie and Gabriela Chelariu were inspired by Jimmy Choo’s signature pink, creating an ultra-feminine scent that is both addictive and playful, an Eau de Parfum that exudes confidence and elegance.
‘I Want Choo With Love’ brings a modern, luminous, pink vanilla eau de parfum into the ‘I Want Choo’ line-up. The fragrance begins its olfactory journey with light and refreshing raspberry, orange flower and mandarin essence followed by vibrant notes of rose infusion, hibiscus, and freesia. It finishes with creamy base notes of vanilla, sandalwood, and musk for a sophisticated, empowering perfume synonymous with Jimmy Choo’s daring DNA.
The ‘I Want Choo With Love’ bottle – captivating and sculptural – complements the luxurious and joyful energy of the new fragrance. The translucent, metallicized glass – finished in a feminine shimmery, mirror-like pink hue – continues the glamourous and graceful aesthetic of the ‘I Want Choo’ collection. The elevated design also sees Jimmy Choo’s Creative Director, Sandra Choi’s handwritten ‘With Love’ embossed on the packaging and the signature faceted ‘JC’ monogram adorns both the bottle and box. Just like the brand’s sought-after accessories, ‘I Want Choo With Love’ is another desirable addition to Jimmy Choo’s luxury offering.
Rebecca Longendyke and Sacha Quenby return as the muses for the ‘I Want Choo With Love’ campaign, representing the strength and joy found in friendship. Elegantly dressed for summer nights and accessorised with signature Jimmy Choo pieces, London becomes their open-air playground and dancefloor, looking ahead to a vibrant and joyous night, with love filling the air. Their irresistible energy fills the night air, leaving a trail of optimism and magnetic charm.
The newest addition to the ‘I Want Choo’ collection embodies its name by celebrating love in all its forms, from friendship to self-expression, bringing ‘With Love’ to life.
Guess Iconic for Men
GUESS?, Inc. launches GUESS Iconic Fragrance for Men: a new scent for the iconic traveler.
Follow the GUESS man as he embarks on a new adventure with Guess Iconic for Men, the new fragrance and counterpart to Guess Iconic for Women, launched in April 2024. Rooted in Guess’ classic values of youthful freshness and a timeless, charismatic lifestyle, Guess Iconic for Men invites you to embody spontaneity and seek out an exciting adventure every day. The fragrance embraces life’s unpredictability with effortless, sexy charm, captivating everyone with its irresistible passion for living in the moment.
THE FRAGRANCE:
Take control with Guess Iconic for Men, an irresistible aromatic fougère that enhances the strong, magnetic, and free spirit of the man who wears it.
A spicy opening of Sichuan pepper,black pepper, and mandarin instantly grabs attention.
Aromatic green notes weave through the heart with captivating sage and geranium, adding fresh vibrancy.
A striking balance of earthy vetiver, warm labdanum, and suede notes forms a long-lasting base that completes the journey…
THEDESIGN:
Guess Iconic for Men aligns with the classic design elements of Guess fashion and its feminine counterpart, Guess Iconic for Women.
The men’s bottle features masculine brown leather wrapped like a belt around both the bottle and the cap, with intricate hand-stitched detailing.
Modern G and Guess logos adorn the focal point of the leather band as well as the top of the cap. Ready for its next adventure, the fragrance is beautifully housed in a brown, embossed leather-effect box with the striking gold G emblem and the Guess Iconic men’s logo.
THE CAMPAIGN:
The model for the campaign is Matteo Bocelli, an internationally recognized tenor as well as a model.
MAN EDP
COACH FOR MEN EAU DE PARFUM
THE INSPIRATION
With its dynamic and bold pairing of spices, woods and florals, Coach For Men EAU DE PARFUM was inspired by the courage to embrace all sides of yourself with confidence. A celebration of identity and all of the unique layers that make us who we are, it captures the house’s New York City energy, rooted in the spirit of living authentically. More than a fragrance, this new intense version of the iconic Coach For Men Eau de Toilette is an invitation to freely explore all sides of oneself.
THE FRAGRANCE
Crafted by perfumer Juliette Karagueuzoglou, the fragrance opens with the citrus intensity of bergamot oil and the captivating spice of cardamom. The house’s boldest scent yet, the heart contrasts the warm floral scent of geranium with the woody complexity of cedarwood before drying down to the leathery tones of Saffiano™ leather and the timeless depth of warm vetiver.
THE NOTES
Top: Bergamot Oil, Cardamom
Heart: Geranium, Cedarwood
Base: Saffiano™ leather, Vetiver
THE BOTTLE
Drawing inspiration from Coach’s rich legacy of craft, the bottle features the house’s iconic house code Horse and Carriage engraved in black lacquer as well as a black leather hangtag. Reminiscent of vintage apothecary bottles, heritage touches also include a gold-plated metallic plate and a turnlock spray cap.
THE PACKAGING
The outer packaging features an embossing reminiscent of classic Coach pebble leather in a bold black, enhanced with gold lettering, as well as the house’s iconic Horse and Carriage, an enduring symbol of Coach craft.
THE FACE
The face of Coach men’s fragrance, American basketball star and style icon Jayson Tatum embodies the bold and expressive spirit of the house. His own identity as a sports hero, a trendsetter and cultural influencer mirrors the dynamic layers of Coach For Men.
“We are exploring the idea of scent as something rooted in self-expression. Coach For Men captures this spirit of optimism I feel we share with Jayson—that when we authentically embrace and express ourselves, anything is possible,” said Coach Creative Director Stuart Vevers.
“Fragrance is all about confidence. It’s an important way for me to express myself and will always be a part of my daily routine,” said Jayson Tatum.
GOLD
INTRODUCING
COACH GOLD
A bold new fragrance joins the Coach Women signature line with a stunning golden design, inviting every woman to express her personality as only she can.
Bold and feminine, Coach Gold is a fragrant invitation to let one’s inner shine become an outer glow. The radiant fragrance pairs the warmth of vanilla notes with a deliciously comforting almond blossom accord, punctuated by sparkly and fruity notes to create an olfactory experience that is both addictive and enlightening. The spirit of Coach Gold is embodied by American actor and producer Storm Reid in a new campaign that shines as brightly as the fragrance itself.
THE INSPIRATION
Inspired by Coach’s emblematic hardware, a Signature C charm found on Coach handbags and fashion accessories, this new composition brings an unapologetic intensity and boldness to the line. Elegantly structured, the fragrance and its packaging nod to the brand’s heritage and its commitment to craftsmanship.
“Brilliantly captured by Cass Bird, the Coach Gold campaign evokes the warmth that Storm Reid radiates so naturally. Her authentic approach to her craft, and to life, celebrates my vision that luxury isn’t rooted in the unattainable, but in something real. It’s been a pleasure to create a fragrance that embodies the spirit of individuality and confidence of today’s generation,” said Coach Creative Director Stuart Vevers.
“Coach Gold is all about owning who you are and letting your personality shine through. And something about this fragrance makes that really easy to do. It has these beautiful notes of vanilla and amber that make you feel like the star of your own story.” – Storm Reid
THE FRAGRANCE
Master perfumer Louise Turner created the scent of Gold. The first-ever fragrance concentration within the franchise, Coach Gold evokes the rich glow of Coach’s hometown, New York City, on a sun-drenched day. The fragrance opens with a powerful and sensual vanilla with a trail of golden amber. The vanilla is artfully combined with the sweet and gourmand milky facets of almond blossom, infusing feminine elegance into the fragrance with delicate floral notes. Fruity and spicy pink peppercorn brings a final burst of brightness.
THE NOTES
Top: Pink Peppercorn, Apple Accord, Bergamot Essence
Heart: Almond Blossom Accord, Rose Water, Petalia™
Base: Vanilla, Ambrofix™, Cedarwood
THE BOTTLE
The bottle is entirely covered in gold lacquer and embossed with Coach’s Horse and Carriage design. An iconic “C” charm has been attached around the neck of the bottle, accompanied by an iridescent hangtag, a nod to the quality of Coach craftsmanship.
THE PACKAGING
Mirroring the bottle, the outer pack has a textured gold effect and features the Coach Horse and Carriage design in contrasting ebony color.
THE CAMPAIGN
With the sun shining down on New York City, Storm Reid is her own ray of sunshine, lighting up the busy streets. Dressed in gold, she expresses the luminous personality of Coach Gold, turning heads with every step. Energized by the scent of her fragrance and the warmth of the sun, Storm finds the courage to express her vibrant personality and be her true self.
A&F 100% PASSION
PASSION IS YOURS TO DEFINE. SEE WHERE IT TAKES YOU.
A&F Launches their Newest Scent Story: Abercrombie & Fitch 100% PASSION.
THE CONCEPT:
Abercrombie & Fitch 100% Passion is more than just a fragrance – it’s a journey of self-discovery and self-expression. A celebration of your individuality, inspired by your effort and emotion. Let your passion push your experiences to new heights.
Passion is yours to define. See where it takes you.
THE BOTTLES:
Combining form and function, passion is in the details. Both bottles provide a multi-sensorial experience with every touch: contrasting, qualitative materials, twist-down caps, metallic accents and textural bands come together expressing Abercrombie’s dedication to craftsmanship and detail. Rounded bottle edges provide a comfortable grip to securely form to the palm of a hand.
Complementary colorways and contrasting silhouettes distinguish the duo as men’s and women’s. The men’s fragrance features compelling silver accents, a deep blue band and cap, and a modern blue juice. In perfect harmony, the women’s fragrance features elegant rose gold hardware, an energizing magenta band and cap, and a radiant golden-peach juice.
THE FRAGRANCES:
Abercrombie & Fitch 100% PASSION for Men is an Amber Fruity Eau de Toilette featuring a bright burst of Mandarin, bold Black Pepper, and an irresistible contrast of Fresh Amber. “A new expression of masculinity, the scent creates an emotional connection with the wearer through its brilliant warmth,” shares Perfumer Christine Hassan of Givaudan.
Top: Mandarin, Bergamot, Grapefruit
Mid: Black Pepper, Lavender, Apple, Plum
Base: Fresh Amber, Blonde Woods, Sandalwood, Tonka Bean, Musk
Abercrombie & Fitch 100% PASSION for Women is an Amber Floral Eau de Parfum blending notes of luscious Wild Pear and airy Orange Blossom with the sensual contrast of Fresh Amber. “A reflection of the Abercrombie woman today – spirited and multifaceted. This signature radiates energy and drive,” Perfumer Michelle DeFina of Takasago expresses.
Top: Wild Pear, Orange, Nectarine Blossom
Mid: Orange Blossom, Jasmine, Freesia
Base: Fresh Amber, Labdanum Resin, Bourbon Vanilla
Both 100% PASSION fragrances for Men and Women elevate the senses and deliver an empowering aura that’s all your own.
THE CAMPAIGN:
The Abercrombie & Fitch 100% Passion campaign follows the passion of 4 individuals with real, relatable stories giving the viewer an experience and narrative to engage with. Passion is a personal journey that’s unique to every individual; it’s a journey of self-discovery and self-expression allowing each person to define what passion means to them. Each of the 4 talents share their passions via one-on-one interviews and candid stills within vignettes that represent and express their unique paths to passion and how passion has helped define who they are as individuals.
Karl Lagerfeld Ikonik
KARL IKONIK pour femme and KARL IKONIK pour homme
KARL LAGERFELD unveils a new distinctive fragrance duo featuring bespoke sculptured bottles
KARL LAGERFELD has cultivated an exceptional olfactory heritage over the past four decades. From meticulously selected raw materials to distinctive bottle designs, each fragrance from the Maison has embodied its iconic founders unique and multi-disiplinary creative vision.
Today marks a new chapter in KARL LAGERFELD’s scent story with the introduction of a fragrance duo that resonates more profoundly than ever with the legendary personality of the designer:
KARL IKONIK pour femme, a luminous woody amber floral, and KARL IKONIK pour homme, a bold ambery fougère, each embody a modern scent presented in innovative and emblematic bottle designs that reflect Karl Lagerfeld’s unmistakable silhouette—one of the most renowned in the world of fashion.
Crafted from glass with a chrome finish meticulously selected for each eau de parfum:
Rose gold for KARL IKONIK pour femme, reflecting one of the designer’s preferred hues.
Silver for KARL IKONIK pour homme, echoing the brand’s signature metal.”
These bottles encapsulate the designer’s quintessential attitude—his poised stance, distinct posture, recognisable fingerless gloves, and the renowned ponytail. Achieving this noteable design involved numerous refinements, making these more than just fragrance bottles but coveted collector’s items.
TWO EAU DE PARFUMS WITH THE FEEL OF FUTURE CLASSICS
KARL IKONIK pour femme: a dazzling, sensual gourmand floral
Raspberry and rose take flight in a burst of freshness. A white bouquet of jasmine sambac and tuberose then spreads its soft luminosity, revealing the delicious delicacy of hazelnut macaron. Smooth and creamy enveloping sandalwood, combined with Haitian vetiver, warms the ensemble, imprinting the skin with a subtle sensuality.
KARL IKONIK pour homme: an original intense ambery fougère
Tonka bean, the composition’s key ingredient, is explored here in its entirety, revealing a salty facet with gourmand accents. The depth of coconut wood ‘holds the note’ without faltering, softened by sandalwood cream. The fresh top notes—sage essence, fresh Madagascan ginger, mandarin leaf and orange blossom absolute—give this revisited fougère a long-lasting sillage.
Roberto Cavalli Serpentine Parfum
KARL IKONIK pour femme and KARL IKONIK pour homme
KARL LAGERFELD unveils a new distinctive fragrance duo featuring bespoke sculptured bottles
With an emphasis on sensuality, Roberto Cavalli Serpentine offers a deeply lavish escape for those seeking an unparalleled experience of indulgence. Roberto Cavalli Serpentine’s masterfully designed bottle showcases the opulence of the scent within. Adorned with a gold snake wrapping exquisitely around the white bottle, this distinctive element echoes the design of Roberto Cavalli fashion accessories. For 100ml bottles, the snake jewel detaches into a wearable bracelet, seamlessly blending high fashion with fragrance allowing you to carry the symbol of strength and seduction wherever you go. Atop each bottle, a gold cap enhances the irresistible allure of the Roberto Cavalli Serpentine design.
Mane Senior Perfumers Gino Percontino, Ralf Schwieger, and Patricia Choux meticulously crafted this luxurious scent with the vision of creating a fragrance that is “opulent yet sensual as it wraps around the body.” Roberto Cavalli Serpentine acts as a golden second skin to captivate and enchant everyone in your presence.
A mesmerizing Floral Woody Ambery composition, this parfum opens with a dazzling array of spices, where zesty Bergamot and juicy Black Currant ignite the senses. As it unfolds, an exquisite floral heart of Jasmine Sambac, Magnolia, and Lavender, enriched by Golden Saffron, emerges in full bloom. The journey concludes with a velvety embrace of Vanilla, entwined with earthy Patchouli, botanical nuances, and a Second-Skin Accord—an intoxicating signature that lingers on the skin.
The Roberto Cavalli Serpentine campaign was shot by renowned fashion photography duo, Luigi & lango, featuring iconic supermodel Natasha Poly. The campaign entrances onlookers with the refined sensuality of the Roberto Cavalli Serpentine seductress, underlining the serpent as the symbolic figure adorning the fragrance bottle and completing Natasha’s form.
The Roberto Cavalli Serpentine Parfum for Women will be available in 100mL, 50mL, and 30mL sizes through selected retailers beginning June 2025.
LACOSTE L.12.12 BLANC EDT
L.12.12 Blanc Eau de Toilette, inspired by the iconic Lacoste polo shirt, reveals a confident and agile masculinity. Reinvent the rules of the game thanks to the freshness of this crisp scent. Juicy grapefruit and spicy cardamom mix with vetiver and soft suede, culminating in a sense of cool elegance and comfort.
LACOSTE L.12.12 BLANC EDP
L.12.12 Blanc Eau de Parfum, still inspired by the iconic Lacoste polo shirt, reveals an even more confident masculinity with an intense woody aromatic scent. Zesty finger lime and eucalyptus essence blend with sappy pine and rich cedarwood, culminating in a sense of refined comfort. The bottle adorns a dark grey crocodile to signify its Eau de Parfum concentration.
LACOSTE L’HOMME
Lacoste celebrates its iconic and timeless Crocodile logo with L’Homme fragrance. Its elegant and masculine composition will appeal to men who believe that, without elegance, playing and winning simply aren’t enough.
LACOSTE L.12.12 ROSE EDP
L.12.12 Rose Eau de Parfum, inspired by the iconic polo shirt, reveals a confident and agile femininity. Reinvent the rules of the game thanks to the freshness of this floral fruity fragrance. Energizing green mandarin orange and fresh mint essence mingle with enveloping musk and sweet rose, culminating in a sense of movement and elegance.
LACOSTE POUR FEMME
Lacoste Pour Femme embodies, in an invigorating floral breeze, the free spirit of today’s women. From flower to fragrance, awaken your senses with an explosion of Freesia and black pepper. The light and feminine heart unveils a floral chord of jasmine, rose and heliotrope. In the fragrance’s wake lies the caress of cedarwood and suede, emphasizing its warm intensity.
Bella Vita Paradiso
A floral, ambery, sensual fragrance inspired by the divine beauty of the sparkling, golden Italian sky. Guess Bella Vita Paradiso celebrates the confidence and sensuality of the stunning GUESS woman.
MCM Crush
Inspired by the moment when two worlds collide, creating the sensation of a heart fluttering CRUSH, this new MCM fragrance creates an unforgettable and intoxicating allure. Immerse yourself in the irresistible embrace of MCM CRUSH, a modern fusion of fresh apricot nectar, hand-picked Rose de Mai, and sensuous ambrette. This whimsical fragrance redefines the boundaries between the traditional and the unconventional, offering an alluring escape into a playful world of beauty.
Hollister Feelin’Good
FOR HIM
A woody aromatic amber fragrance destined to awaken the senses. Charming notes of Italian Lemon, Clary Sage and deep Cedarwood mix effortlessly for a balanced and charismatic scent. FEELIN’ GOOD for Him features Italian Lemon, Geranium, Vanilla and Cedarwood for energizing and grounding aromatherapy benefits.
FOR HER
A citrus floral wood scent with instant uplifting energy. Pink Grapefruit creates a vibrant burst as it blends with juicy Golden Peach and grounding Vetiver. FEELIN’ GOOD for Her notes of Pink Grapefruit, Spearmint and Vetiver enhance the joyful aroma by promoting relaxation and mood regulation aromatherapy benefits.
A&F FIERCE
New York, NY (June 2023) – Inter Parfums, Inc. is excited to announce the addition of Abercrombie & Fitch’s iconic Fierce fragrance to its distribution networks.
Jean Madar, CEO of Inter Parfums, Inc., stated, “We are greatly honored to be including the Abercrombie & Fitch Fierce fragrance in our distribution profile. Fierce is such a notable and well-established fragrance synonymous with the Abercrombie & Fitch brand. We look forward to continuing the fragrance’s iconic legacy with the loyal Fierce community and introducing it to future generations.”
One of the most sought-after scents in the world since its launch in 2002, Fierce is a blend of Marine Breeze, Sandalwood and Sensual Musk notes.
Carlos Benain, Master Perfumer of IFF and creator of Fierce, stated, “Much like the A&F brand, Fierce is iconic, bold and disruptive. The relevance of Fierce remains today due to the unforgettable, masculine signature and classic, Woody Aromatic structure that never goes out of style.”
Moncler Sunrise Pour Femme & Pour Homme
A Woody Floral fragrance, Moncler Sunrise Pour Femme opens with a vibrant and sparkling Juicy Pear notes combined with a fresh and petal-like heart composed of a beautiful Floral Bouquet. The dry down reveals an overdose of majestic for a sensual and long-lasting trail.
A Woody Aromatic fragrance, Moncler Sunrise Pour Homme opens with a burst of freshness of the Pink Peppercorn. The elegant heart exudes a sophisticated Suede Accord that contrasts with the refined woody Haitian Vetiver to create an audacious and masculine signature.
Moncler Les Sommets
In 2023, Moncler presents a new luxury line that includes cosmetics, perfumes and a home fragrance collection. The fragrance collection includes 5 unisex fragrances that have wood as a common olfactory theme.
COACH LOVE
Α delicious floral fruity fragrance destined to awaken the senses. Coach Love is a tribute to love. It features a blend of juicy mandarin and wild strawberry, love bouquet of red velvet rose and jasmin sambac and finally vibrant cedarwood which leave an unforgettable sense.
COACH GREEN
Coach Green is a woody, fruity, green fragrance. At the TOP, you get this very original kiwi accord. The HEART is green and fresh, with rosemary essence. Finally, the BASE is a perfect combination of wood and crystal moss. It nicely evokes the urban nature concept and it has a unique green signature that really makes it distinctive from the other Coach Fragrances.
COACH OPEN ROAD
Coach Open Road is a masculine fragrance inspired by friendship, adventure and the optimism of a road trip along the American West Coast. A dynamic scent that unfolds scenically over time.
The aromatic eau de toilette opens with crisp, refreshing top notes of juicy red apple and sparkling lemon Primofiore, reminiscent of the winds of adventure. These notes are accentuated by an energizing dose of spicy Sichuan pepper, followed by a vibrant blend of lavender and clary sage, transporting us to places so far from our familiar urban landscapes. Finally, the fragrance dries down to a contemporary duo of patchouli, vetiver and the woody softness of cedarwood, a tribute to the landscapes we cross to reach our next destination.
COACH WILD ROSE
Wild Rose is inspired by Coach’s iconic charm C and its name evokes the subtlety and sensitivity of a rose, with a sense of boldness and audacity at the same time. An absolutely feminine bouquet. A colorful fragrance unfolds with a dynamic note and a radiant duo of rose and jasmine combined with crispy red apple to form a super-feminine heart note.Finally, a warm woody base note creates a seductive aura for daring women.
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