News
OPI Washington DC
OPI TEAMS WITH ACTRESS KERRY WASHINGTON
ON FALL/WINTER COLLECTION
With its magnificent mix of the historical and the cosmopolitan – Washington, D.C. is one of the world’s most compelling cities. It’s also the inspiration for OPI’s fall/winter lacquer collection.
OPI Washington DC is the result of the number one salon brand’s collaboration with Emmy® and Golden Globe® nominated actress Kerry Washington, recently named the company’s first-ever Creative Ambassador.
“Kerry is a role model, style icon, nail lacquer lover and absolute natural in this new role,” said Weiss-Fischmann. “She exemplifies the spirit of Washington, D.C. women, and her bold approach to life is evident everywhere from her acting to her activism to her red carpet style.”
“It has been so inspiring to work with Suzi — the first lady of nails — on creating and naming this collection. It’s a real art and science to develop color that will appeal to women of all types and skin tones and that mirrors and complements the runway trends for the season” said Washington. “Nail color is a simple but impactful form of individual expression. Wearing bold shades like these is empowering and uplifting, not to mention a perfect way to show some election year spirit!” she added.
OPI – Infinite Shine
OPI, the leader in nail color innovation, announces the release of Infinite Shine Gel Effects Lacquer System, offering the rich color, intense shine and lasting wear of gels – without the need for LED-light curing or soak-off removal. Available in 30 new shades (plus Primer base coat and Gloss top coat), Infinite Shine utilizes a three-step system to deliver a high-shine classic crème finish for nails that lasts up to 10 days.
Infinite Shine includes a full range of fashion-forward shades ranging from neutrals to bright reds, oranges and pinks to dark gray, blue and black hues
Infinite Shine is applied via a three-step system:
- First, apply Infinite Shine Primer (Step 1) to prevent staining and increase lacquer durability.
- Next, select one of 30 shades (Step 2) and paint two thin, even coats for richly-pigmented, vivid color.
- Finally, finish with Infinite Shine Gloss (Step 3), which features a state-of-the-art gel polymer formula that cures in natural light.
OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores
OPI – Hawaii
Hawaii Collection by OPI brings the fresh, bright colors of its namesake islands to nails and toes for Spring/Summer 2015. This new collection features a palette ranging from muted tones of mint, peach, pink and nude to bolder hues of coral, green, purple and gold to deep tones of mauve, violet, brick red and shimmery blue.
Hawaii Collection by OPI includes the following shades in both nail lacquer and GelColor formulas:
- That’s Hula-rious!
- My Gecko Does Tricks
- Do You Take Lei Away?
- Is Mai Tai Crooked?
- Go with the Lava Flow
- Aloha from OPI
- Suzi Shops & Island Hops
- Just Lanai-ing Around
- Hello Hawaii Ya?
- This Color’s Making Waves
- Lost My Bikini In Molokini
- Pineapples Have Peelings Too!
Hawaii nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Hawaii Collection by OPI will be available in both nail lacquer and GelColor formulas
Neon Collection
Get ready for a Neon Revolution with six hot flourescent shades and a neon white base coat! Ideal for summer, these shades is everything you need to create fun and colorful looks. The perfect way to accessorize your warm weather style and incorporate the neon trend.
In addition to neon white base, Neon Revolution includes :
- Life Gave me Lemons
- You Are So Outta Lime!
- Juice Bar Hopping
- Hotter Than You Pink
- Push & Pur – Pull
- Down to the CORE -AL
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