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Lacoste Original Parfum
LACOSTE ORIGINAL PARFUM
THE NEW INTENSITY
INTENSITY ENHANCED BY AN ORIGINAL SPICY WOODY FOUGÈRE
LACOSTE ORIGINAL Parfum pushes the boundaries of the Eau de Parfum launched in 2024, created by the same perfumer duo, Anne Flipo and Tanguy Guesnet.
While the sparkling freshness of bergamot immediately stands out, this time, it is spiced up with cardamom and ginger, giving this fougère an unexpected depth. Its aromatic heart, an elegant bouquet of lavender and violet leaves, pulses on contact with incense resins. Finally, potent patchouli, combined with delicious tonka bean and addictively sophisticated amber, amplifies the intensity of the composition.
Revealing a powerful, sensual sillage, LACOSTE ORIGINAL Parfum reflects the creative energy, unlimited freedom and French touch that defines the Lacoste style.
“For the Parfum version of Lacoste Original, we wanted to enhance the contrasts and elevate the aromatic heart with even more powerful top notes. Fresh spices blended with citrus notes give the fragrance a dazzling, incisive opening,” explains Anne Flipo.
Tanguy Guesnet describes how he “worked particularly hard on the intensity of the woods and the opulence of the amber notes for a highly elegant, contemporary masculinity.”
With one voice, they both evoke “the ultra-powerful warm and sensual sillage.”
Anne Flipo and Tanguy Guesnet – Master Perfumer and Perfumer – IFF
ICONIC DESIGN WITH ELEVATED CODES
With its curved shoulders and sleek cap, The LACOSTE ORIGINAL bottle has been subtly revisited. The glass bottle features a deeper green hue to reflect this new intensity, which is also expressed in the gunmetal grey of the metallic details on the cap and label edge. Finally, an identical grey title block stands out against the white label, highlighting the fragrance’s new concentration.
These strong colour codes also add a new dimension to the packaging, which stands out for its smart, subtly reworked look.
LACOSTE ORIGINAL FEMME
LACOSTE ORIGINAL POUR FEMME
THE NEW EAU DE PARFUM
LACOSTE ORIGINAL FOR WOMEN
Lacoste Original established a design with status, and now its female counterpart, Lacoste Original Pour Femme, is revisiting these codes.
Sporting the same refined, contemporary look, this new bottle has a sleek, graphic silhouette. The colours have been updated for a more feminine look: pink glass reveals the fragrance within, while the label’s border and the ring on the cap are in gold. Echoing the men’s version, the legendary crocodile appears on this new creation, embossed on the label and engraved on top of the cap.
Elegant from all angles, the Lacoste Original Pour Femme bottle slips into a box that incorporates all these distinctive details.
ELEGANT, CAPTIVATING FRESHNESS
Lacoste Original Pour Femme is a charmingly French fragrance that is elegant and relaxed, spontaneous and sophisticated at the same time. Adriana Medina and Louise Turner are the two female perfumers behind this new fruity floral amber composition.
“For us, Lacoste is a resolutely modern brand that has mastered the art of combining chic and comfort, always with a bold touch. It’s this energy that we wanted to capture through Lacoste Original Pour Femme, an ultra-contemporary fragrance that reflects the Lacoste woman. We chose to work with vanilla, which we enriched with a bright floral bouquet with sunny accents for a powerful, dazzling signature scent.”
Adriana Medina and Louise Turner
The new fragrance opens with tart, juicy pear, enhanced by the liveliness of a touch of ginger and mandarin. This fruity freshness contrasts with the sensual floral heart, a radiant bouquet of jasmine and rose elevated by a warm, sunny accord. Finally, vanilla, a timeless ingredient in Parisian perfumery, appears in all its duality: sweet at first, before revealing a subtly sensual contrast against amber notes, weaving a powerful, lingering sillage.
Lacoste Original Pour Femme is the expression of chic, carefree and spontaneous femininity. A clever blend of elegance and energy, in the brand’s finest tradition.
FRENCH ELEGANCE, PURE AND SIMPLE
Appearing in the Lacoste Original Pour Homme film campaign with Pierre Niney – the face of the men’s fragrance – French actress and model Eva Danino is naturally the ambassador of Lacoste Original Pour Femme.
French charm personified, she has been photographed for this campaign in an instantly recognisable setting: a Parisian apartment with a window opening onto the rooftops of Paris, which stretch as far as the eye can see.
With her hair down, her face au naturel and wearing a man’s shirt that she seems to have put on in a hurry, she perfectly embodies the Lacoste spirit, with its eternal freshness and timeless elegance.
Lacoste Original EDP
LACOSTE ORIGINAL
The New Fragrance
LACOSTE ORIGINAL, THE NEW FRAGRANCE
A subtle nod to the Lacoste Original fragrance launched in 1984, this new scent marks the first collaboration between Lacoste and Interparfums, embodying both authenticity and innovation. Elegantly revealing all the brand’s iconic codes, it adds an unexpected and surprising dimension to its olfactory universe, writing the first chapter of an inspiring, untold story.
A DESIGN WITH STATUS
Sleek, timeless and iconic, the LACOSTE ORIGINAL bottle is a natural extension of the brand’s DNA with its iconic green and white hues dominating the look. Its thick, transparent glass silhouette embodies a distinctive elegance with its rounded shoulders, slender lacquered cap and subtle black and silver detailing.
The Crocodile—the brand’s iconic emblem—is embossed on the cap and bottle label.
Meanwhile, the box features the same codes and details as the bottle, in a perfect rectangle with modern graphics.
A SOPHISTICATED OLFACTORY COMPOSITION
Style and movement: these two dimensions so dear to Lacoste have guided Master Perfumer Anne Flipo and Perfumer Tanguy Guesnet in creating the LACOSTE ORIGINAL Eau de Parfum.
“As a brand, Lacoste combines timeless freshness with creative frenzy. The idea behind this sophisticated fragrance is to express movement in all its forms in a unique, powerful creation.”
Anne Flipo
This unique partnership of experience and spontaneity has resulted in a dynamic and modern woody ambery fougère.
“Anne and I worked on a citrus freshness with fiery spices to convey movement in this fragrance. Zesty notes of Bergamot, combined with the liveliness of Cardamom and Pink Peppercorn, make it a highly dynamic and modern scent.”
Tanguy Guesnet
LACOSTE ORIGINAL opens with the intense, tangy freshness of Bergamot, enhanced by spicy Pink Peppercorn and Cardamom accents. These explosive top notes give way to the elegance of Lavender and Clary Sage, which form an intense aromatic heart. At the base, sensual Sandalwood and powerful Patchouli lay the foundations of a potent sillage that blends comforting Amber with addictive Tonka Bean.
Dynamic, modern and addictive, LACOSTE ORIGINAL is the olfactory expression of exalted creativity, freedom of movement and French elegance, the hallmarks of all Lacoste creations.
AN OBVIOUS AMBASSADOR
Pierre Niney, a thirty-five-year-old French actor, director, producer and screenwriter, joined the Lacoste family of ambassadors on 1 March 2024.
A talented actor from the age of eleven, he joined the Conservatoire National Supérieur d’Art Dramatique, before becoming the youngest member of the Comédie-Française at the age of twenty-one. Pierre Niney has appeared in over forty films and television series and has been nominated for thirteen film awards, of which he has won five. He is also the youngest-ever winner of the César for Best Actor.
Since childhood, Pierre Niney has had a natural affinity with Lacoste. The crocodile evokes many personal memories for him, as well as major moments in his career.
“Lacoste is a brand that I love very much and has been part of my life and style at several different points. It strikes the perfect balance between timelessness and modernity and succeeds in being cross-generational: my father and I have always worn this crocodile, a guarantee of style. It has also shown its confidence in me since my first films and for my very first production, the Casting(s) series. I’m delighted to be the face of this iconic French brand.”
Pierre Niney
This ambassadorial role was an obvious choice for both Lacoste and the actor, who has a particular sense of style and fashion: Pierre Niney is the perfect embodiment of French elegance, a subtle blend of relaxed chic, charm and humour.
For the same reasons, he is also the natural face of the new LACOSTE ORIGINAL fragrance, the olfactory embodiment of the brand’s unique founding values.
A BOLD CAMPAIGN
Produced in collaboration with BETC and directed by Jérémie Levypon, the campaign expresses all the modernity and originality of LACOSTE ORIGINAL through an unexpected and surprising cinematic work by Pierre Niney, who plays himself in the lead role.
An actor and a journalist are in a hotel lobby. One final question to close the interview: “Pierre, one word to describe yourself?”. With a stray glance, the actor dives into his memories to try to define himself. Spontaneous, loving, impulsive, unexpected, mysterious, offbeat, free? Pierre smiles at the journalist, who is waiting for an answer. A single word, which he does not utter, comes to mind: ORIGINAL.
In this campaign, Pierre Niney lends all his acting talent and embodies the spirit of the LACOSTE ORIGINAL man, who stands out for his creativity, embracing his authenticity and expressing his individuality, with elegance to boot.
Photographer Thomas Lavelle captures this spirit perfectly in the advertising visual for this new fragrance: Pierre Niney poses in the chic setting of a hotel room with a stylish silhouette, determined gaze and relaxed attitude, a look that perfectly embodies the values of the brand and the LACOSTE ORIGINAL fragrance.
LACOSTE L.12.12 BLANC EDT
L.12.12 Blanc Eau de Toilette, inspired by the iconic Lacoste polo shirt, reveals a confident and agile masculinity. Reinvent the rules of the game thanks to the freshness of this crisp scent. Juicy grapefruit and spicy cardamom mix with vetiver and soft suede, culminating in a sense of cool elegance and comfort.
LACOSTE L.12.12 BLANC EDP
L.12.12 Blanc Eau de Parfum, still inspired by the iconic Lacoste polo shirt, reveals an even more confident masculinity with an intense woody aromatic scent. Zesty finger lime and eucalyptus essence blend with sappy pine and rich cedarwood, culminating in a sense of refined comfort. The bottle adorns a dark grey crocodile to signify its Eau de Parfum concentration.
LACOSTE L’HOMME
Lacoste celebrates its iconic and timeless Crocodile logo with L’Homme fragrance. Its elegant and masculine composition will appeal to men who believe that, without elegance, playing and winning simply aren’t enough.
LACOSTE L.12.12 ROSE EDP
L.12.12 Rose Eau de Parfum, inspired by the iconic polo shirt, reveals a confident and agile femininity. Reinvent the rules of the game thanks to the freshness of this floral fruity fragrance. Energizing green mandarin orange and fresh mint essence mingle with enveloping musk and sweet rose, culminating in a sense of movement and elegance.
LACOSTE POUR FEMME
Lacoste Pour Femme embodies, in an invigorating floral breeze, the free spirit of today’s women. From flower to fragrance, awaken your senses with an explosion of Freesia and black pepper. The light and feminine heart unveils a floral chord of jasmine, rose and heliotrope. In the fragrance’s wake lies the caress of cedarwood and suede, emphasizing its warm intensity.
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