Jimmy Choo Rose Passion is an optimistic and sensual floral fragrance. It opens with a sunny frangipani flower, whose slightly amber notes are enriched with Coconut Water. In its heart, Orchid mingles with a radiant Jasmine, while it ends up with exotic Vanilla and intoxicating Sandalwood emerging.

Jimmy Choo Man Aqua is a bold, woody marine eau de toilette, which has been lovingly built in a way to evoke the smell of the ocean. It opens with a blend of spice, sweet cardamom and fresh grapefruit, it continues to the heart with marine accords and clary sage, before closing down with a combination of patchouli and salted moss.

The Story

Jimmy Choo has created a new feminine fragrance with the arrival of ‘I Want Choo’, an ode to the playful spirit and confident glamour that epitomizes the Jimmy Choo woman.

Jimmy Choo’s heritage is intrinsically linked to the high octane style of the red carpet with its expertise in designing luxury accessories that command attention combining high fashion aesthetics with timeless elegance. Daring, fun and glamorous – the perfect combination.

The Campaign

The ‘I Want Choo’ campaign emphasizes the energy and intensity of the new, sensual fragrance as three friends get ready to party the night away. It is not about going out, it is all about sharing the fun, the laughter and making it a girls night in to remember. Elegance and style are de rigueur.

Gathered together in a dressing room dreams are made of there is plenty of fun to be had.  The three models, Madison Headrick, Damaris Goddrie, and Yue Han, bring the party to themselves turning their home into their own personal club for dress up, dance moves and laughter between the best of friends.  

The Fragrance

‘I Want Choo’ is a powerful oriental floral fragrance that explodes with joy and good humour finished with a seductive twist.

Excitement and anticipation: a sparkling, citrus top note of mandarin juice contrasts with the suave velvety peach nuances.

Let the party begin: red spider lily is a fascinating, almost hypnotic flower. It’s carnal and solar vanilla-like notes blend in with the sensual vibes of jasmine sambac to reveal a determined and daring allure.

Dancing the night away: the base notes of vanilla and benzoin, a duo of rich intense scents, anchor the fragrance in a deep, yet joyful way, leaving an intense vapor trail behind.    

Olfactory pyramid

Top notes: mandarin juice, velvet peach.
Middle notes: red spider lily, jasmine sambac
Base notes: vanilla, benzoin

The Perfumers

Sonia Constant, Antoine Maisondieu, and Louise Turner worked as a trio, exchanging ideas and inspirations.  The dynamic team chose red spider lily as the starting point of the fragrance. An original, vibrant flower that boasts a beautiful red appearance and spider-like petals. ‘I want Choo’ is the incarnation of the true Jimmy woman: glamorous, confident, playful and always full of joy.

I Want Choo, The Name

A humorous word play on the brand name that describes the alluring nature of the scent and the personality of the Jimmy Choo woman in the fragrance’s evocative name.

The Bottle

As with everything from Jimmy Choo, the bottle is a true object of desire.  Featuring a bold gold spray cap with a hammered jewelled effect and the precious JC monogram logo, all underlined by the soft and ultra-feminine peach tint of the fragrance.

The Packaging

Beauty meets fashion in a surprising, shimmering and stunning manner. A real eye-catcher of vivid red glitter and the golden JC monogram. The metallic box dares to stand out on the shelf, embodying the glamorous soul of the Jimmy Choo universe.

This dynamic new scent in Jimmy Choo’s masculine fragrance franchise is a play on contrasts like the multi-facetted Jimmy Choo man himself, an instinctive woody aromatic leathery scent. On top, clary sage’s aromatic imprint strikes a balance between freshness and refined texture, while the intense texture of leather reveals itself in the heart of the fragrance, highlighting an extreme masculinity. The creamy sensuality of sandalwood provides a distinctive and addictive dry down, supported by magnetic vanilla and sophisticated vetiver.

The Jimmy Choo woman is radiant and confident. She heads out for a night filled with fun, music and dancing. Effortlessly glamourous and instinctively seductive, no one’s going to get in her way.

With its rich, hypnotic trail, Jimmy Choo Fever is the evocation of her empowerment, a bewitching floral gourmand scent that will leave no-one indifferent, it is both assertive and mesmerizing with roasted almond notes and rich black plum nectar.

THE STORY

In 2018, Jimmy Choo introduces Fever, the epitome of the free-spirited Jimmy Choo woman with a taste for hedonism; she is independent with a magnetic allure.

Jimmy Choo Fever joins bestselling signature scents Jimmy Choo Eau de Parfum and Jimmy Choo L’Eau to complete the Jimmy Choo woman’s fragrance wardrobe. An addictive new scent that takes her into a world in which she can dance the night away and be the main attraction in her own effervescent universe.

THE INSPIRATION

Jimmy Choo Fever celebrates a new facet of the Jimmy Choo woman, an innate extrovert with a playful energy and sense of fun. Embracing femininity and empowerment with a rich, seductive scent, Jimmy Choo Fever is a heady evocation of what it means to be a woman today. Just like her favourite gold Jimmy Choo shoes, it’s the perfect partner for an evening heady with adventure and excitement.

THE FRAGRANCE

A hypnotic play on contrasts between floral and gourmand, Jimmy Choo Fever is an addictive new scent that carries its wearer into the night, leaving an addictive sensual trail behind her.

To create this scent, perfumers Nathalie Lorson, based in Paris, and Honorine Blanc, who lives in New York, explored new facets of almond and black plum nectar. Their aim was to create the ultimate scent for a woman who is effortlessly seductive and in charge of her destiny.

“We wanted to work this fragrance in a floral and addictive way, to evoke the magnetic night-time universe and arouse femininity and sensuality,” they explained. “We explored a new addiction, far from traditional gourmand notes. An almondy floral roasted addiction less regressive and much more contrasted, oscillating between the intense balsamic roasted facets of tonka bean and the carnal, floral, powdery texture of heliotrope. Punctuated by black plum nectar on top and wrapped in the drydown of warm, voluptuous tonalities of benzoin and sandalwood, it reveals a unique hypnotic trail.”

The fragrance opens with the rich yet vivid juicy sweetness of plum, which is blended with the fresh rosy accents of lychee and countered with the subtle bitter tones of grapefruit. At its heart, the powdered roundness of heliotrope mingles with an exotic vanilla orchid, contrasted with ultra-feminine jasmine. It then evolves with base notes of creamy sandalwood, the balsamic warmth of benzoin and the roasted almond facets of tonka bean, giving the fragrance its carnal velvet sensuality.

Key Ingredients

Top Notes: Black Plum Nectar, Lychee and Grapefruit

Heart Notes: Heliotrope, Vanilla Orchid and Jasmine

Base Notes: Roasted Tonka Bean, Benzoin and Sandalwood

THE BOTTLE AND PACKAGING

Jimmy Choo’s signature bottle is adorned with an intense deep plum lacquer, magnificent and intense, the fragrance radiating from its centre as the light dances on its multi-faceted form. Its signature square cap is dressed in a rich plum shade to match the bottle and edged in metallic gold, a resplendent hint of luxury and decadence.

On the outer packaging, the iconic snakeskin texture of Jimmy Choo’s shoes and accessories is reinterpreted with a metallic plum effect that mirrors the light, embossed to give a true to life texture. The logo is magnified in black with a captivating luxurious gold edging.

THE ADVERTISING CAMPAIGN

All heads turn as she enters the “I Want Choo” nightclub, the light radiating off her metallic dress and matching heels. Almost oblivious, she is out for a night of fun, the music mesmerising her as she hits the dance floor and takes the podium to dance the night away. She moves to the rhythm and comes alive, her energy and joie de vivre shines through, mirroring the fragrance in its plum-clad bottle.

Jimmy Choo Eau de Parfum expresses an aura of strength and beauty. Glamorous in attitude, inspired by modern women that strictly follow fashion and elegance, the fragrance is a modern Fruity Chypre with warm, rich, woody depths.