‘I WANT CHOO LE PARFUM’ THE NEW FRAGRANCE FROM JIMMY CHOO

Introducing ‘I Want Choo Le Parfum’ – an intense and vibrant perfume ready to ignite confidence.

‘I Want Choo Le Parfum’ joins the exclusive ‘I Want Choo’ fragrance line embodying the daring, glamorous and exceptional craftsmanship synonymous with Jimmy Choo. The latest instalment has been expertly crafted to align with the first two creations, delivering a complimentary third fragrance for the collection.  I Want Choo Le Parfum brings a sumptuous and playful amber floral woody perfume to the sought-after line up, offering a scent personality fit for any occasion with one unified desire; to capture the powerful and celebratory spirit at the heart of Jimmy Choo’s DNA.

An exemplary creation by perfumers Marie Salamagne and Amandine Clerc-Marie, ‘I Want Choo Le Parfum’ combines the finest ingredients of white flowers and woody notes, the sparkling statement blend is a feminine and sophisticated fragrance, the perfect accessory to an unforgettable evening.

The scent journey begins with vibrant, lifting top notes of pear, golden gardenia and blackberry followed with a creamy, warm heart with notes of jasmine, patchouli and ambrette, and is rounded off with base notes of moss amber, sandalwood and praline accord for an evocative blend of fragrance excellence. 

The captivating ‘I Want Choo Le Parfum’ fragrance is suitably housed in a statement, sculptural bottle designed to align with the desirability of the scent within.  Elevated further with a translucent metallic golden glass and elegantly decorated with the brand’s signature JC monogram.  The attention to detail of the bottle design is completed with a spray cap infused with Jimmy Choo’s signature gold and finished with a hammered effect accent ring. Presented in an exquisite shimmering gold box, the packaging is the perfect pairing for the perfume.

The city of London after-dark becomes the playground for the ‘I Want Choo Le Parfum’ campaign, scenting the city’s landscape with its alluring and addictive fragrance.  Lining London’s street with gold, one of the house’s signature shades, the beautifully-crafted golden bottle features alongside model muses, Rebecca Longendyke and Sacha Quenby, against the backdrop of the intoxicating energy and joy of the city at night. ‘I Want Choo Le Parfum’ is inspired by the daring essence of the Jimmy Choo woman, ready to take on the London party scene with confidence. 

‘I Want Choo Le Parfum’ is a playful, vibrant ode to empowering female friendships, evoking glamorous and memorable nights.   

JIMMY CHOO

‘I WANT CHOO WITH LOVE EAU DE PARFUM’ THE NEW FRAGRANCE FROM JIMMY CHOO

Introducing ‘I Want Choo With Love’ Eau de Parfum, the latest addition to the Jimmy Choo ‘I Want Choo’ fragrance collection – a luminous, light, and ultra-feminine fragrance that brings joy every time you wear it.

‘I Want Choo With Love’ is the fourth fragrance to join the ‘I Want Choo’ perfume wardrobe, offering an uplifting, vibrant scent that embodies the ‘I Want Choo’ line-up with its luxurious bottle and outstanding olfactory notes. A celebration of the optimistic strength and support that comes from the love of friends and chosen family, ‘I Want Choo With Love’ empowers self-confidence and inspires an innate sense of self-love. Radiating love in every way, the new fragrance creates an irresistible desire to share this powerful feeling with others.

Perfumers Amandine Clerc-Marie and Gabriela Chelariu were inspired by Jimmy Choo’s signature pink, creating an ultra-feminine scent that is both addictive and playful, an Eau de Parfum that exudes confidence and elegance.

‘I Want Choo With Love’ brings a modern, luminous, pink vanilla eau de parfum into the ‘I Want Choo’ line-up. The fragrance begins its olfactory journey with light and refreshing raspberry, orange flower and mandarin essence followed by vibrant notes of rose infusion, hibiscus, and freesia. It finishes with creamy base notes of vanilla, sandalwood, and musk for a sophisticated, empowering perfume synonymous with Jimmy Choo’s daring DNA.

The ‘I Want Choo With Love’ bottle – captivating and sculptural – complements the luxurious and joyful energy of the new fragrance. The translucent, metallicized glass – finished in a feminine shimmery, mirror-like pink hue – continues the glamourous and graceful aesthetic of the ‘I Want Choo’ collection. The elevated design also sees Jimmy Choo’s Creative Director, Sandra Choi’s handwritten ‘With Love’ embossed on the packaging and the signature faceted ‘JC’ monogram adorns both the bottle and box. Just like the brand’s sought-after accessories, ‘I Want Choo With Love’ is another desirable addition to Jimmy Choo’s luxury offering.

Rebecca Longendyke and Sacha Quenby return as the muses for the ‘I Want Choo With Love’ campaign, representing the strength and joy found in friendship. Elegantly dressed for summer nights and accessorised with signature Jimmy Choo pieces, London becomes their open-air playground and dancefloor, looking ahead to a vibrant and joyous night, with love filling the air. Their irresistible energy fills the night air, leaving a trail of optimism and magnetic charm.

The newest addition to the ‘I Want Choo’ collection embodies its name by celebrating love in all its forms, from friendship to self-expression, bringing ‘With Love’ to life.

Jimmy Choo Rose Passion is an optimistic and sensual floral fragrance. It opens with a sunny frangipani flower, whose slightly amber notes are enriched with Coconut Water. In its heart, Orchid mingles with a radiant Jasmine, while it ends up with exotic Vanilla and intoxicating Sandalwood emerging.

I WANT CHOO FOREVER captures the playful spirit of the storied accessories house. This enchanting scent is guaranteed to become the backdrop to your most memorable evenings. This celebratory energy is inherent to the particular blend of ingredients that make I WANT CHOO FOREVER so intoxicating. Powerful rose has been amalgamated with a spicy pink peppercorn and bitter almond oil to denote attraction and boldness. The heart is a potent black cherry liquor, seductive jasmine sambac and a warm feminine vetiver. The final twist? Earthy moss, vanilla and tonka bean are combined to make this delicious scent truly addictive. A sensuous symphony of Chypre, Amber and Gourmand.

Jimmy Choo Man Aqua is a bold, woody marine eau de toilette, which has been lovingly built in a way to evoke the smell of the ocean. It opens with a blend of spice, sweet cardamom and fresh grapefruit, it continues to the heart with marine accords and clary sage, before closing down with a combination of patchouli and salted moss.

The Story

Jimmy Choo has created a new feminine fragrance with the arrival of ‘I Want Choo’, an ode to the playful spirit and confident glamour that epitomizes the Jimmy Choo woman.

Jimmy Choo’s heritage is intrinsically linked to the high octane style of the red carpet with its expertise in designing luxury accessories that command attention combining high fashion aesthetics with timeless elegance. Daring, fun and glamorous – the perfect combination.

The Campaign

The ‘I Want Choo’ campaign emphasizes the energy and intensity of the new, sensual fragrance as three friends get ready to party the night away. It is not about going out, it is all about sharing the fun, the laughter and making it a girls night in to remember. Elegance and style are de rigueur.

Gathered together in a dressing room dreams are made of there is plenty of fun to be had.  The three models, Madison Headrick, Damaris Goddrie, and Yue Han, bring the party to themselves turning their home into their own personal club for dress up, dance moves and laughter between the best of friends.  

The Fragrance

‘I Want Choo’ is a powerful oriental floral fragrance that explodes with joy and good humour finished with a seductive twist.

Excitement and anticipation: a sparkling, citrus top note of mandarin juice contrasts with the suave velvety peach nuances.

Let the party begin: red spider lily is a fascinating, almost hypnotic flower. It’s carnal and solar vanilla-like notes blend in with the sensual vibes of jasmine sambac to reveal a determined and daring allure.

Dancing the night away: the base notes of vanilla and benzoin, a duo of rich intense scents, anchor the fragrance in a deep, yet joyful way, leaving an intense vapor trail behind.    

Olfactory pyramid

Top notes: mandarin juice, velvet peach.
Middle notes: red spider lily, jasmine sambac
Base notes: vanilla, benzoin

The Perfumers

Sonia Constant, Antoine Maisondieu, and Louise Turner worked as a trio, exchanging ideas and inspirations.  The dynamic team chose red spider lily as the starting point of the fragrance. An original, vibrant flower that boasts a beautiful red appearance and spider-like petals. ‘I want Choo’ is the incarnation of the true Jimmy woman: glamorous, confident, playful and always full of joy.

I Want Choo, The Name

A humorous word play on the brand name that describes the alluring nature of the scent and the personality of the Jimmy Choo woman in the fragrance’s evocative name.

The Bottle

As with everything from Jimmy Choo, the bottle is a true object of desire.  Featuring a bold gold spray cap with a hammered jewelled effect and the precious JC monogram logo, all underlined by the soft and ultra-feminine peach tint of the fragrance.

The Packaging

Beauty meets fashion in a surprising, shimmering and stunning manner. A real eye-catcher of vivid red glitter and the golden JC monogram. The metallic box dares to stand out on the shelf, embodying the glamorous soul of the Jimmy Choo universe.

This dynamic new scent in Jimmy Choo’s masculine fragrance franchise is a play on contrasts like the multi-facetted Jimmy Choo man himself, an instinctive woody aromatic leathery scent. On top, clary sage’s aromatic imprint strikes a balance between freshness and refined texture, while the intense texture of leather reveals itself in the heart of the fragrance, highlighting an extreme masculinity. The creamy sensuality of sandalwood provides a distinctive and addictive dry down, supported by magnetic vanilla and sophisticated vetiver.

The Jimmy Choo woman is radiant and confident. She heads out for a night filled with fun, music and dancing. Effortlessly glamourous and instinctively seductive, no one’s going to get in her way.

With its rich, hypnotic trail, Jimmy Choo Fever is the evocation of her empowerment, a bewitching floral gourmand scent that will leave no-one indifferent, it is both assertive and mesmerizing with roasted almond notes and rich black plum nectar.

THE STORY

In 2018, Jimmy Choo introduces Fever, the epitome of the free-spirited Jimmy Choo woman with a taste for hedonism; she is independent with a magnetic allure.

Jimmy Choo Fever joins bestselling signature scents Jimmy Choo Eau de Parfum and Jimmy Choo L’Eau to complete the Jimmy Choo woman’s fragrance wardrobe. An addictive new scent that takes her into a world in which she can dance the night away and be the main attraction in her own effervescent universe.

THE INSPIRATION

Jimmy Choo Fever celebrates a new facet of the Jimmy Choo woman, an innate extrovert with a playful energy and sense of fun. Embracing femininity and empowerment with a rich, seductive scent, Jimmy Choo Fever is a heady evocation of what it means to be a woman today. Just like her favourite gold Jimmy Choo shoes, it’s the perfect partner for an evening heady with adventure and excitement.

THE FRAGRANCE

A hypnotic play on contrasts between floral and gourmand, Jimmy Choo Fever is an addictive new scent that carries its wearer into the night, leaving an addictive sensual trail behind her.

To create this scent, perfumers Nathalie Lorson, based in Paris, and Honorine Blanc, who lives in New York, explored new facets of almond and black plum nectar. Their aim was to create the ultimate scent for a woman who is effortlessly seductive and in charge of her destiny.

“We wanted to work this fragrance in a floral and addictive way, to evoke the magnetic night-time universe and arouse femininity and sensuality,” they explained. “We explored a new addiction, far from traditional gourmand notes. An almondy floral roasted addiction less regressive and much more contrasted, oscillating between the intense balsamic roasted facets of tonka bean and the carnal, floral, powdery texture of heliotrope. Punctuated by black plum nectar on top and wrapped in the drydown of warm, voluptuous tonalities of benzoin and sandalwood, it reveals a unique hypnotic trail.”

The fragrance opens with the rich yet vivid juicy sweetness of plum, which is blended with the fresh rosy accents of lychee and countered with the subtle bitter tones of grapefruit. At its heart, the powdered roundness of heliotrope mingles with an exotic vanilla orchid, contrasted with ultra-feminine jasmine. It then evolves with base notes of creamy sandalwood, the balsamic warmth of benzoin and the roasted almond facets of tonka bean, giving the fragrance its carnal velvet sensuality.

Key Ingredients

Top Notes: Black Plum Nectar, Lychee and Grapefruit

Heart Notes: Heliotrope, Vanilla Orchid and Jasmine

Base Notes: Roasted Tonka Bean, Benzoin and Sandalwood

THE BOTTLE AND PACKAGING

Jimmy Choo’s signature bottle is adorned with an intense deep plum lacquer, magnificent and intense, the fragrance radiating from its centre as the light dances on its multi-faceted form. Its signature square cap is dressed in a rich plum shade to match the bottle and edged in metallic gold, a resplendent hint of luxury and decadence.

On the outer packaging, the iconic snakeskin texture of Jimmy Choo’s shoes and accessories is reinterpreted with a metallic plum effect that mirrors the light, embossed to give a true to life texture. The logo is magnified in black with a captivating luxurious gold edging.

THE ADVERTISING CAMPAIGN

All heads turn as she enters the “I Want Choo” nightclub, the light radiating off her metallic dress and matching heels. Almost oblivious, she is out for a night of fun, the music mesmerising her as she hits the dance floor and takes the podium to dance the night away. She moves to the rhythm and comes alive, her energy and joie de vivre shines through, mirroring the fragrance in its plum-clad bottle.

Jimmy Choo Eau de Parfum expresses an aura of strength and beauty. Glamorous in attitude, inspired by modern women that strictly follow fashion and elegance, the fragrance is a modern Fruity Chypre with warm, rich, woody depths.