A complementary counterpart to the GUESS Bella Vita franchise, a new iconic and unique fragrance joins the brand’s strong men’s fragrance pillar. GUESS UOMO celebrates the man who is confident enough to live life with passion and without limits. He lives in the present, is free-spirited and will always look to break from convention.

The masculine amber fougere fragrance captures the magnetic self-assuredness of the GUESS man with top and mid notes of vibrant citrus, fresh floral and intense spice, followed by a warm blend of dark woods and sensual amber for a sweet and lingering trail.

Classic – Addictive – Unique

• Top Notes: Grapefruit, Cardamom, Lavender
• Middle Notes: Sage, Saffron Geranium
• Base Notes: Dark Woods, Benzoin, Amber

“The man who wears the GUESS brand is one that likes the traditional classical masculinity but expresses himself with a fresh modern edge.” says Takasago perfumer, Linda Chinery.

Inspired by Italian architecture, the GUESS UOMO packaging design exudes a mix of heritage and modernity. A chic black marbleized carton encases an artistically designed transparent glass bottle featuring classic black accents and the GUESS UOMO logo. 

• GUESS UOMO Eau de Toilette 100ml
• GUESS UOMO Eau de Toilette 50ml
• GUESS UOMO Eau de Toilette 30ml

Inspired by the swagger of the Rat Pack, the campaign captures the alluring masculine energy of the GUESS UOMO fragrance featuring Italian models Mattia Narducci, Stefano Sala and Alex Dellisola. Shot at the iconic Caesars Palace in Las Vegas through the lens of photographer Tatiana Gerusova, the GUESS UOMO campaign reveals the free-spirited confidence of the classically modern GUESS man enjoying the best of life.

GUESS Bella Vita celebrates the allure in the personality of the GUESS woman. This fruity floral fragrance opens with playful and vibrant notes of zesty Italian lemon, juicy cassis and luscious black cherries. The sensual side of the GUESS woman is expressed through a velvety white floral heart composed of jasmine, tuberose and vanilla orchid.  A warm blend of amberwood, tonka bean, praline and fluffy musks creates a sweet and unforgettable trail.

“This fragrance is for the woman who fearlessly takes life into her own hands to create her unique story,” says the Drom perfumer team of Christine Hassan and Valerie Garnuch-Mentzel. “We created GUESS Bella Vita as a tribute to all the women out there who love themselves and believe in the power of their femininity.”

The GUESS Bella Vita packaging design draws inspiration from the brand’s timeless fashion heritage. The bottle and the carton bear the iconic GUESS peony medallion in the center. Transparent glass reveals the warm, rich color of the fragrance, while the opulent gold cap adds a precious detail. 

Art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot through the lens of photographer Tatiana Gerusova the campaign captures model Julia Logacheva in an alluring moment. Contrasting the rich gold tones of the GUESS Bella Vita bottle against a black and white setting, Julia is the center of attention as she enjoys the notes of GUESS Bella Vita lingering on her skin. 

GUESS Bella Vita for Women

Eau de Parfum 30ml                 
Eau de Parfum 50ml                 
Eau de Parfum 100ml