News
COACH DREAMS Sunset

A new scent inspired by free-spirited adventures, with the sunset on the horizon.
THE ADVERTISING CAMPAIGN
Shot in the desert outside of Los Angeles, the Coach Dreams Sunset campaign follows models and friends Jean Campbell and Binx Walton as they continue on their one-of-a-kind adventure, where one-of-a-kind dreams come true. As the sun sets on the horizon, they bring to life more dreams from their list: “Paint a masterpiece,” “Be in a band,” and “Fall in love.” Created in collaboration with director and photographer Fabien Baron, the campaign celebrates the spirit of optimism, fun, and adventure.
THE INSPIRATION
Inspired by golden hours and one-of-a-kind journeys with friends, Coach Dreams Sunset evokes the warmth of memories in the making and the magic of possibilities on the horizon.
THE FRAGRANCE
Crafted by perfumer Nathalie Lorson, the oriental and floral fragrance opens with fruity notes of pear and bergamot, revealing a heart of jasmine flowers before drying down to warm Tonka bean and vanilla.
“Coach Dreams Sunset is playful, nostalgic and inspired by the spirit of possibility and adventure.” –Coach Creative Director Stuart Vevers
THE NOTES
Top: Pear Sorbet, Bergamot
Heart: Jasmine Sambac, Magnolia
Base: Tonka Bean, Vanilla
THE BOTTLE
Reminiscent of vintage apothecary bottles and inspired by treasures found along the way, the glass bottle is finished with a gold spray cap shaped like the Tea Rose, an enduring house code. Crafted of ombré glass inspired by changing skies, the bottle is finished with a refined leather ring at the base of the cap, a nod to Coach’s rich history of leather craftsmanship.
THE PACKAGING
Featuring our iconic Horse and Carriage in gold, the eye-catching box twinkles with rose gold glitter, evoking the magic of dreams. Playful illustrations speak to the inspiration for the fragrance: an adventure with friends.
THE COACH STORY
Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
COACH BLUE
COACH BLUE
INTRODUCING COACH BLUE
A new eau de toilette for men inspired by the freedom and optimism of a road trip about to begin.
THE ADVERTISING CAMPAIGN
Created in collaboration with art director Fabien Baron and photographer Craig McDean, the campaign stars global face of Coach menswear Michael B. Jordan. Shot in the desert outside Los Angeles, it’s inspired by the American road trip, open spaces and blue skies.
THE FACE
The campaign features actor, director and producer Michael B. Jordan, global face of Coach Men’s. Jordan, a star who is redefining Hollywood standards, is cool, optimistic and authentic—the embodiment of Stuart Vevers’ vision of the Coach spirit.
THE FRAGRANCE
Fresh and invigorating, the scent opens with aromatic notes of lime and absinthe. The heart contrasts lively black pepper with watery notes from an ozonic accord before drying down to warm, sensual cedarwood and amber.
THE INSPIRATION
Coach Blue is inspired by the freedom and optimism of an American road trip. Invigorating and aromatic, it evokes blue skies, open roads and cool breezes.
“Coach Blue is inspired by journeys that start and end in New York City. Fresh and full of energetic contrasts, it evokes the free-spirited attitude of Coach.” –Stuart Vevers, Coach Creative Director
THE NOTES
Top: Lime Oil, Absinthe, Grapefruit
Heart: Ozone Accord, Black Pepper, Cedar Leaf
Base: Cedarwood, Amber, Sandalwood
Perfumer: Juliette Karagueuzoglou
THE BOTTLE
Featuring a silver turnlock spray cap and leather hangtag, the bottle celebrates Coach’s iconic codes. The Horse and Carriage—a symbol of Coach’s rich history of craftsmanship—is embossed onto the glass. The bottle’s deep blue hue and ombré effect reference the scent’s inspiration: a road trip about to begin.
THE PACKAGING
Subtly metallic and sophisticated, the packaging is embossed with the texture of rich Coach pebble leather. The iconic horse and carriage logo speaks to the legacy of Coach leathercraft.
THE COACH STORY
Coach, the original American house of leather, was founded in 1941 in the heart of Manhattan. Today, it is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
COACH DREAMS
INTRODUCING COACH DREAMS.
Live Yours.
A new scent inspired by the freedom and adventure of a road trip across America.
THE ADVERTISING CAMPAIGN
Shot in the desert outside of Los Angeles, the Coach Dreams campaign shows models and friends Jean Campbell and Binx Walton on a one-of-a-kind road trip, where one-of-a-kind dreams come true. On an adventure to cross off all the imaginative and off-beat dreams on their list, the girls “Kiss a cowboy,” “Go on dinosaur safari” and even “Travel to outer space.” Created in collaboration with director and photographer Fabien Baron, the images and film celebrate Coach’s playful spirit of friendship and freedom.
THE INSPIRATION
Coach Dreams is inspired by a sunny road trip through the American West full of possibilities. Opening with notes of fresh fruit and finishing with lasting woody notes, it takes you on a journey from beginning to end, evoking anticipation, the open road and memories in the making.
THE FRAGRANCE
Crafted by perfumer Antoine Maisondieu, the radiant, woody scent opens with notes of bitter orange and juicy pear, revealing a heart of gardenia and cactus flower before drying down to sensual Joshua Tree and Ambroxan musk.
“Coach Dreams is playful and lighthearted. Inspired by 21st century dreamers and their carefree and adventurous spirit, it celebrates the excitement of a road trip with friends.” –Stuart Vevers, Creative Director.
THE NOTES
Top: Bitter Orange, Pear
Heart: Gardenia, Cactus Flower
Base: Joshua Tree, Ambroxan
THE BOTTLE
Reminiscent of vintage apothecary bottles and inspired by treasures found along the way, the glass bottle is finished with a silver spray cap shaped like the Tea Rose, an enduring house code. A refined leather ring at the base of the cap nods to Coach’s rich history of leather craftsmanship.
THE PACKAGING
Featuring our iconic Horse and Carriage in silver, the pretty, eye-catching box twinkles with pink glitter, evoking the magic of dreams.
THE COACH STORY
Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
COACH FOR MEN
An American dreamer. A maverick spirit. An adventurous risk taker with a rebel heart and a romantic streak. Curious. Confident. Creative. Cool.
Coach introduces a new fragrance for men.
THE FRAGRANCE
Coach For Men evokes a feeling. It is energetic, confident and cool. It has a New York attitude, an American authenticity. It captures Coach’s belief of being enduring and grounded and blends it with a modern spirit of youthful possibility, upbeat optimism and freedom. The fragrance symbolizes the spirit of Coach. It is an everyday luxury, a signature that makes a lasting impression—and, like all things Coach, is built to last.
Coach For Men starts with an energetic top note of crisp and effervescent green Nashi pear. A spicy burst of cardamom adds warmth, complexity and a subtle touch of sweetness. The scent ends with a textured base of vetiver—earthy, woody and green—layered with hints of suede and ambergris.
THE NOTES
Top: Green Nashi, Bergamot, Kumquat
Heart: Cardamom, Coriander, Geranium
Base: Vetiver Haiti LMR, Suede, Ambergris
THE BOTTLE
The moody, midnight blue degradé glass bottle references Coach’s iconic codes, telling the story of the authentically-American brand and paying tribute to its rich heritage. The gunmetal spray cap is shaped like a turnlock, referencing the signature clasp on Coach bags—an element that Coach’s first creative director introduced in 1954. A hangtag adds a distinctive finishing touch, mirroring those placed on every Coach bag since the 1970s. The horse and carriage, an enduring symbol of Coach craftsmanship that recalls the tradition of leather craftsmen and harness makers in New York, is subtly embossed on the bottle.
INTRODUCING COACH FLORAL
A new feminine, floral scent inspired by our signature Tea Rose.
THE ADVERTISING CAMPAIGN
The Coach Floral campaign features actress Chloë Grace Moretz in a field of wildflowers on a warm summer day. Wearing a floral print dress and clutching a bag adorned with the signature Tea Rose that inspired the fragrance, Moretz embodies the carefree, independent spirit of the Coach girl. The images shot by renowned fashion photographer Steven Meisel have a sense of nostalgia and capture the spirit of American optimism.
THE FRAGRANCE
The feminine scent opens with a splash of Citrus Coeur and a touch of effervescent Pink Peppercorn with radiant Pineapple Sorbet. The heart reveals a bouquet of fragrant flowers—Rose Tea, Jasmine Sambac and Gardenia—before an enveloping dry-down to elegant Creamy Wood, Patchouli Essence and Musky notes.
“With Coach Floral, we wanted to create a positive and uplifting scent. It’s inspired by our signature Tea Rose and evokes the lightness of spring and summer.” —Stuart Vevers, Creative Director.
THE INSPIRATION
Coach Floral is inspired by the signature Tea Roses that appear on the brand’s leather bags and accessories. A celebration of Americana and Coach craft, this feminine design element originally appeared on the runway in the Spring 2016 collection, and it continues to evolve in new and innovative ways each season.
THE NOTES
Top: Pineapple Sorbet, Citrus Coeur, Pink Peppercorn
Heart: Rose Tea, Jasmine Sambac, Gardenia
Base: Crystal Musks, Creamy Wood, Patchouli Essence Indonesia
Perfumers: Shyamala Maisondieu, Nadège Le Garlantezec, Nathalie Gracia-Cetto
THE BOTTLE
Featuring a Tea Rose charm, Coach Floral’s feminine oval bottle is a celebration of the signature design that inspired the scent and a tribute to iconic Coach codes. The turnlock-shaped spray cap is a nod to the original closure that first appeared on Coach bags in 1954, while Coach’s horse and carriage—a symbol of the brand’s rich history of craftsmanship—is embossed on the glass. The finishing touch: a rose-gold tone hangtag—like those seen on every Coach bag since the 1970s.
THE PACKAGING
Embossed with pale pink Tea Roses against a textured pebble leather print, the elegant packaging mirrors the iconic leather craft of every Coach bag and features the horse and carriage logo in rose gold.
EAU DE PARFUM COACH – THE NEW PERFUME FOR WOMEN BY COACH

THE FRAGRANCE
Coach Eau de Parfum is inspired by the spontaneous energy and downtown style of New
York City. A fragrance full of contrasts, it opens with bright, sparkling raspberry, which
gives way to creamy Turkish roses, before drying down to a sensual suede musk base note.
The signature scent was created by perfumers Anne Flipo and Juliette Karagueuzoglou.
THE NOTES
Top: Raspberry, Pear, Pink Pepper
Heart: Turkish Rose, Gardenia, Cyclamen
Base: Suede Musk, Cashmeran, Sandalwood
THE BOTTLE
A tribute to the heritage of the original American house of leather, the feminine oval bottle references many of Coach’s iconic codes. Its spray cap is shaped like a gold turnlock, imitating the signature clasp on Coach bags. A hangtag in ebony leather and polished metal add a distinctive finishing touch. A horse and carriage logo, an enduring symbol of Coach craftsmanship, is subtly engraved into the glass.
THE PACKAGING
A nod to femininity, the soft pink packaging features Coach’s iconic horse and carriage logo.
THE FACE
Coach’s Executive Creative Director, Stuart Vevers, cast Chloë Grace Moretz as the face of the fragrance campaign. Moretz has worked closely with the brand for the past two years and embodies the Coach values—an all-American girl who is youthful, modern and authentic with her natural beauty and free spirit.
“It’s an honor to be the face of this fragrance,” says Moretz. “To me, it’s everything I love about Coach. It’s modern and happy. It perfectly captures the spirit, energy and excitement that Stuart has brought to Coach.”
Moretz started acting at the tender age of seven, and has held roles in no less than 30 highly acclaimed movies at just 18.
Copyright © 2014 Aromca S.A