A new scent inspired by free-spirited adventures, with the sunset on the horizon.

THE ADVERTISING CAMPAIGN

Shot in the desert outside of Los Angeles, the Coach Dreams Sunset campaign follows models and friends Jean Campbell and Binx Walton as they continue on their one-of-a-kind adventure, where one-of-a-kind dreams come true. As the sun sets on the horizon, they bring to life more dreams from their list: “Paint a masterpiece,” “Be in a band,” and “Fall in love.” Created in collaboration with director and photographer Fabien Baron, the campaign celebrates the spirit of optimism, fun, and adventure.  

THE INSPIRATION

Inspired by golden hours and one-of-a-kind journeys with friends, Coach Dreams Sunset evokes the warmth of memories in the making and the magic of possibilities on the horizon.

THE FRAGRANCE

Crafted by perfumer Nathalie Lorson, the oriental and floral fragrance opens with fruity notes of pear and bergamot, revealing a heart of jasmine flowers before drying down to warm Tonka bean and vanilla.

“Coach Dreams Sunset is playful, nostalgic and inspired by the spirit of possibility and adventure.” –Coach Creative Director Stuart Vevers

THE NOTES

Top: Pear Sorbet, Bergamot

Heart: Jasmine Sambac, Magnolia

Base: Tonka Bean, Vanilla

THE BOTTLE

Reminiscent of vintage apothecary bottles and inspired by treasures found along the way, the glass bottle is finished with a gold spray cap shaped like the Tea Rose, an enduring house code. Crafted of ombré glass inspired by changing skies, the bottle is finished with a refined leather ring at the base of the cap, a nod to Coach’s rich history of leather craftsmanship.

THE PACKAGING

Featuring our iconic Horse and Carriage in gold, the eye-catching box twinkles with rose gold glitter, evoking the magic of dreams. Playful illustrations speak to the inspiration for the fragrance: an adventure with friends.

THE COACH STORY

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

COACH BLUE

INTRODUCING COACH BLUE

A new eau de toilette for men inspired by the freedom and optimism of a road trip about to begin.

THE ADVERTISING CAMPAIGN

Created in collaboration with art director Fabien Baron and photographer Craig McDean, the campaign stars global face of Coach menswear Michael B. Jordan. Shot in the desert outside Los Angeles, it’s inspired by the American road trip, open spaces and blue skies.

THE FACE

The campaign features actor, director and producer Michael B. Jordan, global face of Coach Men’s. Jordan, a star who is redefining Hollywood standards, is cool, optimistic and authentic—the embodiment of Stuart Vevers’ vision of the Coach spirit.

THE FRAGRANCE

Fresh and invigorating, the scent opens with aromatic notes of lime and absinthe. The heart contrasts lively black pepper with watery notes from an ozonic accord before drying down to warm, sensual cedarwood and amber.

THE INSPIRATION

Coach Blue is inspired by the freedom and optimism of an American road trip. Invigorating and aromatic, it evokes blue skies, open roads and cool breezes.

“Coach Blue is inspired by journeys that start and end in New York City. Fresh and full of energetic contrasts, it evokes the free-spirited attitude of Coach.” –Stuart Vevers, Coach Creative Director

THE NOTES

Top: Lime Oil, Absinthe, Grapefruit

Heart: Ozone Accord, Black Pepper, Cedar Leaf

Base: Cedarwood, Amber, Sandalwood

Perfumer: Juliette Karagueuzoglou

THE BOTTLE

Featuring a silver turnlock spray cap and leather hangtag, the bottle celebrates Coach’s iconic codes. The Horse and Carriage—a symbol of Coach’s rich history of craftsmanship—is embossed onto the glass. The bottle’s deep blue hue and ombré effect reference the scent’s inspiration: a road trip about to begin.

THE PACKAGING

Subtly metallic and sophisticated, the packaging is embossed with the texture of rich Coach pebble leather. The iconic horse and carriage logo speaks to the legacy of Coach leathercraft.

THE COACH STORY

Coach, the original American house of leather, was founded in 1941 in the heart of Manhattan. Today, it is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

INTRODUCING COACH DREAMS.

Live Yours.

A new scent inspired by the freedom and adventure of a road trip across America.

THE ADVERTISING CAMPAIGN

Shot in the desert outside of Los Angeles, the Coach Dreams campaign shows models and friends Jean Campbell and Binx Walton on a one-of-a-kind road trip, where one-of-a-kind dreams come true. On an adventure to cross off all the imaginative and off-beat dreams on their list, the girls “Kiss a cowboy,” “Go on dinosaur safari” and even “Travel to outer space.” Created in collaboration with director and photographer Fabien Baron, the images and film celebrate Coach’s playful spirit of friendship and freedom.

THE INSPIRATION

Coach Dreams is inspired by a sunny road trip through the American West full of possibilities. Opening with notes of fresh fruit and finishing with lasting woody notes, it takes you on a journey from beginning to end, evoking anticipation, the open road and memories in the making.

THE FRAGRANCE

Crafted by perfumer Antoine Maisondieu, the radiant, woody scent opens with notes of bitter orange and juicy pear, revealing a heart of gardenia and cactus flower before drying down to sensual Joshua Tree and Ambroxan musk.

“Coach Dreams is playful and lighthearted. Inspired by 21st century dreamers and their carefree and adventurous spirit, it celebrates the excitement of a road trip with friends.” –Stuart Vevers, Creative Director.

THE NOTES

Top: Bitter Orange, Pear

Heart: Gardenia, Cactus Flower

Base: Joshua Tree, Ambroxan

THE BOTTLE

Reminiscent of vintage apothecary bottles and inspired by treasures found along the way, the glass bottle is finished with a silver spray cap shaped like the Tea Rose, an enduring house code. A refined leather ring at the base of the cap nods to Coach’s rich history of leather craftsmanship.

THE PACKAGING

Featuring our iconic Horse and Carriage in silver, the pretty, eye-catching box twinkles with pink glitter, evoking the magic of dreams.

THE COACH STORY

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

An American dreamer. A maverick spirit. An adventurous risk taker with a rebel heart and a romantic streak. Curious. Confident. Creative. Cool.
Coach introduces a new fragrance for men.

THE FRAGRANCE
Coach For Men evokes a feeling. It is energetic, confident and cool. It has a New York attitude, an American authenticity. It captures Coach’s belief of being enduring and grounded and blends it with a modern spirit of youthful possibility, upbeat optimism and freedom. The fragrance symbolizes the spirit of Coach. It is an everyday luxury, a signature that makes a lasting impression—and, like all things Coach, is built to last.

Coach For Men starts with an energetic top note of crisp and effervescent green Nashi pear. A spicy burst of cardamom adds warmth, complexity and a subtle touch of sweetness. The scent ends with a textured base of vetiver—earthy, woody and green—layered with hints of suede and ambergris.

THE NOTES
Top: Green Nashi, Bergamot, Kumquat
Heart: Cardamom, Coriander, Geranium
Base: Vetiver Haiti LMR, Suede, Ambergris

THE BOTTLE
The moody, midnight blue degradé glass bottle references Coach’s iconic codes, telling the story of the authentically-American brand and paying tribute to its rich heritage. The gunmetal spray cap is shaped like a turnlock, referencing the signature clasp on Coach bags—an element that Coach’s first creative director introduced in 1954. A hangtag adds a distinctive finishing touch, mirroring those placed on every Coach bag since the 1970s. The horse and carriage, an enduring symbol of Coach craftsmanship that recalls the tradition of leather craftsmen and harness makers in New York, is subtly embossed on the bottle.