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A&F FIERCE
Fierce is a woody aromatic fragrance designed to inspire customers to feel confident, be comfortable and face their fierce.
AUTHENTIC by A&F
New York, New York (January 2019) – Abercrombie & Fitch is pleased to announce the launch of its new fragrance, AUTHENTIC. Inspired by a generation of free thinkers who are challenging convention by choosing freedom over appearances, diversity over exclusion and transparency over fakery, AUTHENTIC captures the confidence and excitement of a global movement.
Just like the 127 year old Abercrombie & Fitch brand, AUTHENTIC is reminiscent of quality that never restricts. Like a hoodie or pair of jeans, AUTHENTIC works like a second skin, serving the wearer with the comfort and confidence to be unapologetically themselves.
AUTHENTIC fragrances for men and women will be available in select locations worldwide beginning May 2019.
THE MAN
The AUTHENTIC man is unafraid to break the rules. Confidence that is born of true self-awareness, his values are shaped by open minded curiosity to experience all that life has to offer. He is social, not just on ‘social media’. His rawness is a part of his presence, his feel good attitude makes him effortlessly AUTHENTIC.
THE WOMAN
Honest and optimistic, the AUTHENTIC woman refuses to be labeled or defined. She is dedicated to living a life that is transparent and unscripted. Her passion for inclusivity allows her to embrace all facets of herself; feminine yet not, pretty yet gritty.
THE BOTTLE
Exclusively designed for Abercrombie & Fitch, the sleek fragrance bottles are constructed of a heavy glass and feature a magnetic metal cap that is complimented with a hand applied fabric label bearing the classic A&F logo. This unique interplay of textures speaks to the brand’s heritage of expertly crafted products with effortless style, an AUTHENTIC balance of timeless heritage with a contemporary attitude.
THE FRAGRANCES
Master perfumer Clement Gavarry of Firmenich describes the olfactive concept behind both his creations for men and women as “something timeless with fresh and comfortable notes”. Inspired by the highly perceptive values of young adults today, he added a twist that makes AUTHENTIC unconventional. Using only genuine ingredients, both juices begin with refreshing citrus notes and a surprise of a warm woody trail. The result is an expressive, second skin that is truthful, real and AUTHENTIC.
AUTHENTIC FOR MEN
AUTHENTIC for Men is freshness with a twist. It highlights the originality of the wearer, it is raw, timeless and memorable.
Top: a refreshing tonic of Grapefruit and Bergamot, seasoned by crushed Black Pepper that sets up a clean and welcoming creation. Heart: exciting drops of warm natural Ginger Oil, amplified by Clary Sage and Lavender intensify the fluid aromatic freshness at the heart. Base: the vibrant warming base of Clearwood is completed with traces of Suede for a textured, silvery and suede-like finish. Fragrance Family: Citrus Aromatic Woody
AUTHENTIC FOR WOMEN
AUTHENTIC for Women is freshness for the young woman who thrives on transparency, and wants to be known for her true self. Individual and fearlessly expressive, AUTHENTIC is confident and honest.
Top: a mouth-watering combination of dewy Pear, Mandarin and Red Currant creates immediate refreshing first impression. Heart: fresh blossoms of Magnolia and Muguet are further opened with Nectarine, adding spontaneity and femininity to the heart of the fragrance. Base: a warm accord of coastal woods of Cedar and Sandalwood, while Ambrette seeds let sensuality prevail. Fragrance Family: Citrus Woody Floral
THE CAMPAIGN
A raw, unretouched B&W portrait features a young man and woman who represent the new generation. Relevant, modern and real, nothing is artificial or forced. The video of their friends perfectly demonstrates their passion for community in diversity. Their identity is born through knowing when to take life as it comes and knowing when to speak their minds. Their never ending thirst for freedom to be themselves defines the AUTHENTIC generation.
FIRST INSTINCT WOMEN – THE NEW PERFUME FOR WOMEN BY ABERCROMBIE & FITCH
The concept
‘First Instinct’ for Women is inspired by that first moment of attraction, when two people’s worlds collide and a spark is ignited. It is the fragrant interpretation of that exciting first glance and initial connection. That very moment can’t be defined in words, nor can it be anticipated.
The woman
Like the Abercrombie & Fitch woman, she is truly unique, unlike any other in her originality, as well as effortlessly beautiful. She knows how to follow her first instinct with innate style, charm and femininity.
The packaging
Developed by Fabrice Legros (Studio Pi), the design is “based upon a rectangular construction, yet with roundness that conveys femininity.” Its clear glass undulating surface is a sensual invitation, while its light pink metal cap and plaque convey its Abercrombie & Fitch undeniable pedigree.
The juice
“I feel that First Instinct for Women is at once playful, feminine, and alluring says master perfumer Laurent le Guernec (IFF). “With a sensual opening, a sparkling development and a trail of irresistible yet effortless seduction, this formula was crafted to ensure captivation.”
Fragrance Family: Floriental
‘First Instinct’ for Women; captivating and sensual, blended for the woman who follows her first instinct.
Top: Sun-kissed Magnolia blooms coupled with uplifting Grapefruit Zest awaken the senses, while Passion Fruit adds a sweet dewy brightness. At once a sophisticated and playful opening.
Mid: Wild Orange Flower carries on the glistening floralcy while Butterfly Orchid blended with exotic Water Lily rounds out the heart of the fragrance. Femininity turns sensual and captivating.
Base: Warm Amber is heated by a contrasting blend of Creamy Tonka and Addictive Musk, brings an alluring trail of effortless seduction.
FIRST INSTINCT – THE NEW PERFUME FOR MEN BY ABERCROMBIE & FITCH
Abercrombie & Fitch is pleased to share its new fragrance ‘First Instinct’, developed exclusively with Inter Parfums.
Inspired by that first moment of attraction, when two people’s worlds collide and a spark is ignited, ‘First Instinct’ is the interpretation of that exciting first glance and the initial connection felt. That very moment can’t be defined in words, nor can it be anticipated.
The man who wears ‘First Instinct’ is naturally sexy, confident, and not afraid to express his deepest feelings. A rugged risk taker, he is sure to capture you with his energy and effortless charm. ‘First Instinct’ will transport the wearer and his partner back to that place when the chemistry was first felt, and their attraction first took hold.
With a base of amber and musk, Szechuan pepper in the mid- notes, and gin & tonic and melon to finish off the sensory experience in the top notes, ‘First Instinct’ is a modern masculine blend.
Rooted in Abercrombie & Fitch’s heritage, the package demonstrates an attention to detail. The clean bottle shape features a unique design element, in an undulated surface on the front and back, whilst the clear glass let’s the slate hue of the fragrance come through. The silver accents in the textured utilitarian metal cap and branded plate on one side of the bottle, give the packaging a strong style statement.
You can find «First Instinct” in three sizes:
Edt 100 ml
Εdt 50 ml
Εdt 30ml
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