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Montblanc Explorer Ultra Blue
Montblanc’s irrepressible spirit of adventure and exploration expressed in an new fragrance inspired by the blue of nature
Blue is the colour of the sky and the seas; the colour of ice-covered mountain peaks and expansive lakes. On the horizon of every adventurer, blue always invites discovery and exploration. It is also the inspiration for Montblanc’s fragrance Explorer Ultra Blue, an irresistible invitation to embrace the explorer’s adventurous spirit, and embark on an epic olfactory journey. The fragrance is the newest addition to the Montblanc Explorer line first launched in 2019 as a tribute to the Maison’s passion for exploration and heritage as a trusted travel companion to explorers for nearly 115 years. The second pillar of the Maison’s fragrance brand, Montblanc Explorer has been embraced by a new generation of adventurers, challenging conventions and looking to leave their mark in the world.
Embarking on an energizing new olfactory journey across waters
An ode to the blue of nature, Montblanc Explorer Ultra Blue celebrates the Maison’s connection with nature, and the distinctive citrus, woody and marine notes of the fragrance reflect it. Three world travellers and exceptionally talented noses – Givaudan’s Jordi Fernandez , Olivier Pescheux, and Antoine Maisondieu – have come together to develop an original scent fit for today’s explorer, one that awakens a desire to discover nature’s palette of blues: sky, lakes and mountains.
The top notes of Montblanc Explorer Ultra Blue can be described as a luminous and zesty fusion of Italian bergamot and citrus of the finest quality, with the addition of a touch of pink peppercorn to deliver a fresh spicy note with woody facets reminiscent of pepper and elemi. Marine accord is the beating heart of the fragrance. The blue aquatic depth that comes from fusing citrus with the marine and airy notes evokes the freshness of Alpine landscapes, with the subtle hint of a sea breeze. The fresh, iodine, watery, salty and airy notes contrast with grey amber notes. One final stop on the island of Sulawesi in Indonesia delivers the base notes that define the structure of Montblanc Explorer Ultra Blue. A singular patchouli of the finest quality has been exclusively crafted for Montblanc. Cleared from the usual dark earth facets it naturally comes with, this patchouli is then masterfully combined with refined woods giving it an earthy and rich base, with leathery facets.
Exploration is about uncovering the finest ingredients and skills, and bringing them together to create something new. Intense, infinite and fresh, the Montblanc Explorer Ultra Blue journey doesn’t end with the fragrance.
A fragrance bottled up with all the artistry and fine craftsmanship of Montblanc
It continues with the design of the ingenious bottle that holds it, leaning into the Maison’s long tradition of fine European craftsmanship with stops in Germany, Italy and France. Assembled by hand in the Maison’s Pelleteria in Florence, the bottle’s Ultra Blue leather-like protective sheath is printed with the elegant Saffiano motif used on Montblanc leather creations since 1926, and decorated with the Montblanc emblem crafted in Montblanc’s Hamburg manufacture. The polished white metal engineering gear cap on the bottle is elegantly engraved with “Montblanc Explorer”. With the greatest care and attention to detail in design and quality, the bottle’s thick glass base reveals the iconic Montblanc star representing the six glacial slopes creating the snowy peak of the mountain. Because Montblanc Explorer Ultra Blue was conceived as a fragrance for adventurers, not just inspired by the spirit of adventure, the fragrance also comes in a 30ml travel bottle, a convenient size that allows the explorer to bring his perfume everywhere he goes.
A vibrant portrait of the Ultra Blue adventurer in his element captured in a new campaign
A new campaign shot by John Balsom captures the spirit of exploration of Explorer Ultra Blue, featuring model and adventurer Rein Langeveld, on his own epic journey, right where the blue of the sky, of a lake and the highest peaks of the French Alps meet. Mountain and water, the inspiration for the fragrance, are as much the heroes of the story as our intrepid explorer. A celebration of open skies, breathtaking mountainscapes, and the pure air of high altitudes, the awe-inspiring visuals serve as a reminder that when you find your spirit of exploration, you can push beyond boundaries, with only the sky as the limit. The TV campaign spotlights the Ultra Blue man – confident, determined and always focused on his next adventure – in his element, on a blue lake, ready to take on the elements in his latest challenge, aboard a luxurious boat.
With Montblanc Explorer Ultra Blue, the Maison writes a new exciting chapter in the Explorer adventure. An invitation to embark on an unforgettable expedition experience wide-open spaces and expansive mountain lakes, and enjoy the pure freshness of the deep blue of nature, captured in a vibrant new fragrance.
Adhering to a socially and environmentally conscious manufacturing process
Initiated with the original Montblanc Explorer fragrance, ethical sourcing continues to be a priority in the creation of this line of fragrances, with the main ingredients of Montblanc Explorer Ultra Blue coming from Givaudan’s Sourcing for Shared Value program. The famous perfume house supports local producers in embracing ethical and sustainable development. This ethical commitment is in line with the philosophy of Montblanc EXPLORER where travel goes hand in hand with making the world a better place to create a brighter future. This support to local communities is also reflected in educative initiatives for future generations, such as the construction of three libraries for school children in the regions of Buton and Katoi on the island of Sulawesi.
Synonymous with excellence in craftsmanship and design, Montblanc has been pushing the boundaries of innovation ever since the Maison first revolutionized the culture of writing in 1906. Ingenuity and imagination continue to be driving forces for the Maison today as it advances its expression of fine craftsmanship across product categories: writing instruments, watches, leather goods, new technologies and accessories. Reflecting upon its ongoing mission to create fine lifetime companions born from bold ideas and expertly crafted through the skills of the Maison’s artisans, the iconic Montblanc Emblem has become the ultimate seal of performance, quality and an expression of sophisticated style. As part of its on-going commitment to elevating and support those who strive to leave their mark, Montblanc continues to assert its encouragement of education programs around the world and initiatives that inspire people to express their full potential.
I WANT CHOO
The Story
Jimmy Choo has created a new feminine fragrance with the arrival of ‘I Want Choo’, an ode to the playful spirit and confident glamour that epitomizes the Jimmy Choo woman.
Jimmy Choo’s heritage is intrinsically linked to the high octane style of the red carpet with its expertise in designing luxury accessories that command attention combining high fashion aesthetics with timeless elegance. Daring, fun and glamorous – the perfect combination.
The Campaign
The ‘I Want Choo’ campaign emphasizes the energy and intensity of the new, sensual fragrance as three friends get ready to party the night away. It is not about going out, it is all about sharing the fun, the laughter and making it a girls night in to remember. Elegance and style are de rigueur.
Gathered together in a dressing room dreams are made of there is plenty of fun to be had. The three models, Madison Headrick, Damaris Goddrie, and Yue Han, bring the party to themselves turning their home into their own personal club for dress up, dance moves and laughter between the best of friends.
The Fragrance
‘I Want Choo’ is a powerful oriental floral fragrance that explodes with joy and good humour finished with a seductive twist.
Excitement and anticipation: a sparkling, citrus top note of mandarin juice contrasts with the suave velvety peach nuances.
Let the party begin: red spider lily is a fascinating, almost hypnotic flower. It’s carnal and solar vanilla-like notes blend in with the sensual vibes of jasmine sambac to reveal a determined and daring allure.
Dancing the night away: the base notes of vanilla and benzoin, a duo of rich intense scents, anchor the fragrance in a deep, yet joyful way, leaving an intense vapor trail behind.
Olfactory pyramid
Top notes: mandarin juice, velvet peach.
Middle notes: red spider lily, jasmine sambac
Base notes: vanilla, benzoin
The Perfumers
Sonia Constant, Antoine Maisondieu, and Louise Turner worked as a trio, exchanging ideas and inspirations. The dynamic team chose red spider lily as the starting point of the fragrance. An original, vibrant flower that boasts a beautiful red appearance and spider-like petals. ‘I want Choo’ is the incarnation of the true Jimmy woman: glamorous, confident, playful and always full of joy.
I Want Choo, The Name
A humorous word play on the brand name that describes the alluring nature of the scent and the personality of the Jimmy Choo woman in the fragrance’s evocative name.
The Bottle
As with everything from Jimmy Choo, the bottle is a true object of desire. Featuring a bold gold spray cap with a hammered jewelled effect and the precious JC monogram logo, all underlined by the soft and ultra-feminine peach tint of the fragrance.
The Packaging
Beauty meets fashion in a surprising, shimmering and stunning manner. A real eye-catcher of vivid red glitter and the golden JC monogram. The metallic box dares to stand out on the shelf, embodying the glamorous soul of the Jimmy Choo universe.
Bella Vita for Women
GUESS Bella Vita celebrates the allure in the personality of the GUESS woman. This fruity floral fragrance opens with playful and vibrant notes of zesty Italian lemon, juicy cassis and luscious black cherries. The sensual side of the GUESS woman is expressed through a velvety white floral heart composed of jasmine, tuberose and vanilla orchid. A warm blend of amberwood, tonka bean, praline and fluffy musks creates a sweet and unforgettable trail.
“This fragrance is for the woman who fearlessly takes life into her own hands to create her unique story,” says the Drom perfumer team of Christine Hassan and Valerie Garnuch-Mentzel. “We created GUESS Bella Vita as a tribute to all the women out there who love themselves and believe in the power of their femininity.”
The GUESS Bella Vita packaging design draws inspiration from the brand’s timeless fashion heritage. The bottle and the carton bear the iconic GUESS peony medallion in the center. Transparent glass reveals the warm, rich color of the fragrance, while the opulent gold cap adds a precious detail.
Art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot through the lens of photographer Tatiana Gerusova the campaign captures model Julia Logacheva in an alluring moment. Contrasting the rich gold tones of the GUESS Bella Vita bottle against a black and white setting, Julia is the center of attention as she enjoys the notes of GUESS Bella Vita lingering on her skin.
GUESS Bella Vita for Women
Eau de Parfum 30ml
Eau de Parfum 50ml
Eau de Parfum 100ml
Legend EDP
Legend Eau De Parfum enriches the best seller series “Legend” by Montblanc. The fragrance has an olfactory signature with even greater intensity, since the classic recipe of eau de toilette was enriched with fresh leaves of Violet, Magnolia, Wood and Leather, to give a strong character and longer duration.
COACH DREAMS Sunset
A new scent inspired by free-spirited adventures, with the sunset on the horizon.
THE ADVERTISING CAMPAIGN
Shot in the desert outside of Los Angeles, the Coach Dreams Sunset campaign follows models and friends Jean Campbell and Binx Walton as they continue on their one-of-a-kind adventure, where one-of-a-kind dreams come true. As the sun sets on the horizon, they bring to life more dreams from their list: “Paint a masterpiece,” “Be in a band,” and “Fall in love.” Created in collaboration with director and photographer Fabien Baron, the campaign celebrates the spirit of optimism, fun, and adventure.
THE INSPIRATION
Inspired by golden hours and one-of-a-kind journeys with friends, Coach Dreams Sunset evokes the warmth of memories in the making and the magic of possibilities on the horizon.
THE FRAGRANCE
Crafted by perfumer Nathalie Lorson, the oriental and floral fragrance opens with fruity notes of pear and bergamot, revealing a heart of jasmine flowers before drying down to warm Tonka bean and vanilla.
“Coach Dreams Sunset is playful, nostalgic and inspired by the spirit of possibility and adventure.” –Coach Creative Director Stuart Vevers
THE NOTES
Top: Pear Sorbet, Bergamot
Heart: Jasmine Sambac, Magnolia
Base: Tonka Bean, Vanilla
THE BOTTLE
Reminiscent of vintage apothecary bottles and inspired by treasures found along the way, the glass bottle is finished with a gold spray cap shaped like the Tea Rose, an enduring house code. Crafted of ombré glass inspired by changing skies, the bottle is finished with a refined leather ring at the base of the cap, a nod to Coach’s rich history of leather craftsmanship.
THE PACKAGING
Featuring our iconic Horse and Carriage in gold, the eye-catching box twinkles with rose gold glitter, evoking the magic of dreams. Playful illustrations speak to the inspiration for the fragrance: an adventure with friends.
THE COACH STORY
Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
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