Archive
BRONZE 2020 – SAVAGE EGO
The star of the collection is the dynamic and rebellious woman of today who needs to escape from the demanding daily life, guided by her wildest and her most unruly instincts. Impressive nude and bronze tints, discreet metallic textures and sparkle elements are the inspiration for the new collection Bronze 2020 ‘’Savage Ego’’.
TRUE STAY SHADOW STYLO
Undoubtedly a unique product, the use of which immediately reflects the dynamism and strong personality of every woman. An outstanding and unique look that lasts up to 9 hours. The creamy eye shadow True Stay Shadow Stylo which is easy in application with a satin finish, allows each woman to feel unique giving her the ideal “innocent” look. Available in two bronze high performance shades which impress and remain unchanged over time.
GLOWING BRONZER
It’s time for every woman to shine! The new Glowing Bronzer is by her side as an antidote against the anxiety over her daily overstimulation, giving a special glow and a unique sun-kissed look all over her face and body.
GLOWING POWDER
She lives for today, she loves challenges and she goes to extremes. This is the kind of woman who likes to stand out by highlighting her femininity with the new Glowing Powder. A powder with a thin creamy texture for a glow of luxury on face and body.
COLOR WEAR LIP CRAYON
She loves herself and adore the lipstick on her lips. The Color Wear Lip Crayon represents the uniqueness and authenticity of her modern personality. It’s a soft creamy lipstick in a modern, practical twist packaging. Enriched with macadamia nut oil for hydrated lips, it offers a rich color with a pearl effect and duration up to 4 hours. Available in a pearl nude shade that highlights her unruly ego.
EVERLASTING LIQUID MATTE LIPSTICK
Life is an adventure and she is always ready to live every moment to the fullest. She is spontaneous and she loves to live for today. She chooses innovative compositions that remain indelible in time and match her modern lifestyle. The Everlasting Liquid Matte Lipstick is a new generation of liquid lipstick, which gives a rich matte color and effect that remains unchanged for many hours. It has moisturizing properties, does not dry the lips and makes the application pleasant, giving a whole new perspective to liquid lipsticks.
PERFECT MATTE LIPSTICK
Femininity is her weapon and the Perfect Matte Lipstick is her beauty secret. A soft lipstick with an extremely soft, velvety texture, rich color and matte finish everything she loves on her lips! Enriched with wild mango butter that protects and restores damaged lips.
EXCLUSIVE NAIL LACQUER
The “Savage Ego” collection is completed with the 5 new impressive shades of Exclusive Nail Lacquer that highlight every unique aspect of herself. A nail lacquer that offers rich color, shine and durability to the nails, while the application becomes super easy thanks to the specially designed brush, taking the experience to the extreme!
THE COLLECTION
The “Savage Ego” collection is dedicated to the modern woman who defends her principles, pursues her dreams and walks defiantly and confidently towards tomorrow.
SS 2020 – LIBERATED EXPRESSIONS
Against the background of poor neighborhoods with the narrow straits and the small temples of Kyoto, a woman’s inner conflict begins by embracing her roots and her legacy while at the same time escaping from her family’s conservatism and pursuing her dreams. Her heart leads her to the bustling cosmopolitan streets of New York, where people have fun day and night and wander the luxurious windows of 5th Avenue. Pale shades with intensity, crisp lines, powdery textures and notes glowing compose the new SS 2020 collection “Liberated Expressions”.
THE COLLECTION
MAKE-UP COLOR PALETTE
Her conservative standards and her legacy conflict with her dreams and the search for the absolute femininity leads her to the new Make-up Color Palette. A palette with 10 eyeshadows in earthy tones that are uniquely combined with shades of romantic pink and intense burgundy color by capturing the inner conflict of the protagonist. It has a thin, velvety texture and gives an intense, uniform color with a long duration. A palette so special that it could only bear the ERRE DUE signature.
COLOR WEAR LIP CRAYON
She wanders from the narrow streets of Kyoto to the bustling streets of New York. The Color Wear Lip Crayon is an all-time classic soft creamy lipstick in a modern, practical twist packaging. It is enriched with macadamia nut oil for hydrated lips and offers a rich color with a satin matte effect that lasts up to 4 hours. Three unique shades, from light pink to bright cherry, harmoniously embrace the collection.
GLOWING BLUSH
A journey which is rich in images and emotions from yesterday to today with modern aesthetics of intense shades and impressive textures. The Glowing Blush embraces simplicity and gives it a new dimension with a healthy, natural result and a hint of refined glow. Soft, delicate on texture, it spreads more easily and evenly, it has a long duration and excellent color performance. Available in two bright shades, inspired by the luxurious windows of 5th Avenue.
SILKY PREMIUM LIP DEFINER
She chases her dreams and escapes to the modern world. She loves innovation but embraces classic while keeping her memories alive. The Silky Premium Lip Definer has an innovative composition that does not smudge, does not fade and does not bleed. It offers a rich, full color result that lasts up to 7 hours, emphasizing the dynamism of the modern woman.
PERFECT BROW TINT PEN 24HRS
The protagonist liberates and expresses herself and creates using modern techniques and innovative ideas. The Perfect Brow Tint Pen 24hrs is an eyebrow makeup pen which is inspired by the microblading technique. Its specially designed comb-shaped tip offers accuracy in the application, fills the gaps and imitates the appearance of real hair for a natural effect on the eyebrows. It is waterproof, no-transfer, resistant to sweat and it stable for up to 24 hours. Available in two shades.
EVERLASTING LIQUID MATTE LIPSTICK
Her heritage remains indelible in time and the Everlasting Liquid Matte Lipstick must stay on her lips. A modern generation lipstick with innovative composition that offers rich matte color and a result that remains unchanged for many hours reflecting the modern lifestyle. Enriched with moisturizing properties, it does not dry the lips and makes the application pleasant by giving a new perspective to liquid lipsticks.
PRO GEL
She is the ultimate woman but she sees life from a different, more romantic point of view. She elegantly combines past and present and exudes power through simplicity, with the Pro Gel nail polish in 3 new shades in tones of innocent pink and sexy red.
THE COLLECTION
The Liberated Expressions collection is a journey of searching for the woman who embraces her legacy but at the same time escapes the conservatism of her family and pursues her dreams on the bustling streets of New York.
COACH BLUE
COACH BLUE
INTRODUCING COACH BLUE
A new eau de toilette for men inspired by the freedom and optimism of a road trip about to begin.
THE ADVERTISING CAMPAIGN
Created in collaboration with art director Fabien Baron and photographer Craig McDean, the campaign stars global face of Coach menswear Michael B. Jordan. Shot in the desert outside Los Angeles, it’s inspired by the American road trip, open spaces and blue skies.
THE FACE
The campaign features actor, director and producer Michael B. Jordan, global face of Coach Men’s. Jordan, a star who is redefining Hollywood standards, is cool, optimistic and authentic—the embodiment of Stuart Vevers’ vision of the Coach spirit.
THE FRAGRANCE
Fresh and invigorating, the scent opens with aromatic notes of lime and absinthe. The heart contrasts lively black pepper with watery notes from an ozonic accord before drying down to warm, sensual cedarwood and amber.
THE INSPIRATION
Coach Blue is inspired by the freedom and optimism of an American road trip. Invigorating and aromatic, it evokes blue skies, open roads and cool breezes.
“Coach Blue is inspired by journeys that start and end in New York City. Fresh and full of energetic contrasts, it evokes the free-spirited attitude of Coach.” –Stuart Vevers, Coach Creative Director
THE NOTES
Top: Lime Oil, Absinthe, Grapefruit
Heart: Ozone Accord, Black Pepper, Cedar Leaf
Base: Cedarwood, Amber, Sandalwood
Perfumer: Juliette Karagueuzoglou
THE BOTTLE
Featuring a silver turnlock spray cap and leather hangtag, the bottle celebrates Coach’s iconic codes. The Horse and Carriage—a symbol of Coach’s rich history of craftsmanship—is embossed onto the glass. The bottle’s deep blue hue and ombré effect reference the scent’s inspiration: a road trip about to begin.
THE PACKAGING
Subtly metallic and sophisticated, the packaging is embossed with the texture of rich Coach pebble leather. The iconic horse and carriage logo speaks to the legacy of Coach leathercraft.
THE COACH STORY
Coach, the original American house of leather, was founded in 1941 in the heart of Manhattan. Today, it is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
Leave your signature
A feminine fragrance full of contrasts
Created by the talented perfumers Guillaume Flavigny and Natalie Gracia-Cetto, Signature intermingles the sensuality of an enveloping vanilla with a contrasting “clean” facet of musks, creating an addictive, chic, deliciously feminine trail. “With this appeal and elegance, I wanted to infuse more light, more breath and transparency”, explains Natalie Gracia-Cetto. This floral-oriental-musky fragrance first seduces with its luminous clarity. The crystal-clear whiteness of musks in the base notes encounters a breath of floral peony, zested by sparkling clementine in the top notes. On the skin, the juice quickly reveals a more enigmatic and captivating facet. A voluptuous oriental vanilla rises majestically, escorted by an enchanting magnolia and sunny ylang-ylang middle note. Finally, an amber accord snuggled inside creamy benzoin provides the perfume’s soft and sensual side.
Signature exudes perfect femininity, an alliance of purity and mystery, of revelations and secrets.
The bottle, a natural choice.
Perfectly echoing this precious perfume, the opalescent bottle is a tribute to the iconic inkwell, part of Montblanc’s heritage. Designed by the Maison’s own Mark Eisen, the white lacquering on the inside brings out its shine, without showing how much juice is in the bottle. Its faceted appearance changes with the light and time of day. The golden details, borrowed from the iconic “Meisterstück” writing instrument, underline the elegance of the object. Just like the pen cap, the bottle is crowned with the star-shaped emblem. This star of gold showcases the bottle’s femininity. To begin writing the day’s new chapter, simply open the bottle.
The light grey Saffiano motif that has been used on Montblanc creations since 1926, is also printed on the fragrance’s elegant packaging. The name of the perfume appears handwritten in calligraphy, and recalls the power of words, emphasising that just like people, each writing style is unique.
The Montblanc initials appear at the bottom of the box and exude timeless elegance.
Unparalleled communication
Captured through the lens of Cédric Bihr, a photographer with a degree in neuroscience who specialises in celebrity portraits, this is the first time a writer has been featured in a campaign. On the terrace at the Café de Flore, the legendary brasserie frequented by existentialists, she is trying to find inspiration for her next novel, jotting down her ideas in a notebook with a white Meisterstück. Looking into the distance, she lets her thoughts wander to the future, perhaps noticing a detail in the gait of a passer-by, a snippet of a conversation or a new idea that she will use in her writing. Her next story is already being written…
To embody this woman of character, the charismatic French essayist Diane Ducret was a natural choice. This powerful woman overcame her injuries and made them into strengths. She recovered from a serious horse-riding accident by writing, using it as therapy to reconnect with the world. Women are her main sources of inspiration and her most respected bestsellers, such as Femmes de Dictateur and La Chair Interdite, describe women through their complexity and strength of character.
“I like that we are using a writer to craft a fragrance. I think there’s something quite poetic about it, I really like the idea, she says. “Fragrance plays a huge role in my life. As an accessory, obviously, as well as a work of art, not to mention a source of inspiration. When we write, we have a kind of curiosity, an openness to the world and senses constantly on the alert. I think smell is such a powerful sense, linked to faith of the heart, intelligence, skin… Ultimately, it connects all the other human perceptions.” And when asked to define a scent, she answers, “It’s a bit like a book. It’s like being an alchemist of elements, pulling together different scents, words that seem disparate, words of anger, love, the warm and the cold, and making something harmonious. Stronger and surprising scents can sometimes overwhelm us. In my mind, there are many similarities between fragrance and books.”
Copyright © 2014 Aromca S.A