INTRODUCING COACH DREAMS.

Live Yours.

A new scent inspired by the freedom and adventure of a road trip across America.

THE ADVERTISING CAMPAIGN

Shot in the desert outside of Los Angeles, the Coach Dreams campaign shows models and friends Jean Campbell and Binx Walton on a one-of-a-kind road trip, where one-of-a-kind dreams come true. On an adventure to cross off all the imaginative and off-beat dreams on their list, the girls “Kiss a cowboy,” “Go on dinosaur safari” and even “Travel to outer space.” Created in collaboration with director and photographer Fabien Baron, the images and film celebrate Coach’s playful spirit of friendship and freedom.

THE INSPIRATION

Coach Dreams is inspired by a sunny road trip through the American West full of possibilities. Opening with notes of fresh fruit and finishing with lasting woody notes, it takes you on a journey from beginning to end, evoking anticipation, the open road and memories in the making.

THE FRAGRANCE

Crafted by perfumer Antoine Maisondieu, the radiant, woody scent opens with notes of bitter orange and juicy pear, revealing a heart of gardenia and cactus flower before drying down to sensual Joshua Tree and Ambroxan musk.

“Coach Dreams is playful and lighthearted. Inspired by 21st century dreamers and their carefree and adventurous spirit, it celebrates the excitement of a road trip with friends.” –Stuart Vevers, Creative Director.

THE NOTES

Top: Bitter Orange, Pear

Heart: Gardenia, Cactus Flower

Base: Joshua Tree, Ambroxan

THE BOTTLE

Reminiscent of vintage apothecary bottles and inspired by treasures found along the way, the glass bottle is finished with a silver spray cap shaped like the Tea Rose, an enduring house code. A refined leather ring at the base of the cap nods to Coach’s rich history of leather craftsmanship.

THE PACKAGING

Featuring our iconic Horse and Carriage in silver, the pretty, eye-catching box twinkles with pink glitter, evoking the magic of dreams.

THE COACH STORY

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.