AROMCA

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FW ’19-20: SENSUAL LUXURY

The story unfolds in a lavish futuristic retreat dominated by virtual reality, lights down low and intense colors that transform the experience into a lustful reality. Shapes and textures inspired by haute couture bring back past memories and are reinterpreted through a modern femininity. Soft velvet fabrics, flocked textures, latex and glossy surfaces are combined with curves and combinations of simple shapes, becoming the symbols of an edgy woman that relishes the decadence and raises femininity to a whole new level.

BEAUTY COLOR PALETTE

Elegance and luxury characterize the Beauty Color Palette that consists of four impressive matte and satin eye shadows and a blusher for complete make-up looks. Its lightweight, velvety texture offers an easy application and intense, uniform result for multiple color combinations with a touch of glow.

SILKY PREMIUM EYE DEFINER

The look is elevated with two new, warm and sensual shades of the Silky Premium Eye Definer. Soft eye pencil that stays in place for up to 24 hours. This waterproof and smudge-proof liner offers a super comfortable glide-on application and high-impact, even color.

SOFT CRAYON

Soft Crayon highlights the femininity and offers pure color on lips with natural finish. Creamy lipstick and lip contouring in a pencil for easy application that hydrates and protects the lips.

NAIL LACQUERS

Warm and daring hues draw to the elegance of the 70’s. The collection consists of three new intense dark Pro Gel shades and four earth and burgundy Exclusive Nail Lacquer tones.

Η ΣΥΛΛΟΓΗ

This collection takes its inspiration from a futuristic setting in the 70s exuding luxury, opulence and sensuality and paying homage to velvet and furry textures. Intense mauve and maroon are the leading colors of the femininity and dynamism of today’s woman.


WHO WE ARE

AROMCA SA was established in 1983. It is a privately owned Greek cosmetics company based in Athens.
The portfolio of AROMCA includes fragrances, integrated make up collections, professional skincare products, hair care products and beauty tools and accessories.
The company has a dynamic presence both in the prestige and the mass market sectors, through various points of sales including major cosmetics chains, department stores, beauty salons and SPAs.
H.B.R: 000393901000

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