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AUTHENTIC by A&F
New York, New York (January 2019) – Abercrombie & Fitch is pleased to announce the launch of its new fragrance, AUTHENTIC. Inspired by a generation of free thinkers who are challenging convention by choosing freedom over appearances, diversity over exclusion and transparency over fakery, AUTHENTIC captures the confidence and excitement of a global movement.
Just like the 127 year old Abercrombie & Fitch brand, AUTHENTIC is reminiscent of quality that never restricts. Like a hoodie or pair of jeans, AUTHENTIC works like a second skin, serving the wearer with the comfort and confidence to be unapologetically themselves.
AUTHENTIC fragrances for men and women will be available in select locations worldwide beginning May 2019.
THE MAN
The AUTHENTIC man is unafraid to break the rules. Confidence that is born of true self-awareness, his values are shaped by open minded curiosity to experience all that life has to offer. He is social, not just on ‘social media’. His rawness is a part of his presence, his feel good attitude makes him effortlessly AUTHENTIC.
THE WOMAN
Honest and optimistic, the AUTHENTIC woman refuses to be labeled or defined. She is dedicated to living a life that is transparent and unscripted. Her passion for inclusivity allows her to embrace all facets of herself; feminine yet not, pretty yet gritty.
THE BOTTLE
Exclusively designed for Abercrombie & Fitch, the sleek fragrance bottles are constructed of a heavy glass and feature a magnetic metal cap that is complimented with a hand applied fabric label bearing the classic A&F logo. This unique interplay of textures speaks to the brand’s heritage of expertly crafted products with effortless style, an AUTHENTIC balance of timeless heritage with a contemporary attitude.
THE FRAGRANCES
Master perfumer Clement Gavarry of Firmenich describes the olfactive concept behind both his creations for men and women as “something timeless with fresh and comfortable notes”. Inspired by the highly perceptive values of young adults today, he added a twist that makes AUTHENTIC unconventional. Using only genuine ingredients, both juices begin with refreshing citrus notes and a surprise of a warm woody trail. The result is an expressive, second skin that is truthful, real and AUTHENTIC.
AUTHENTIC FOR MEN
AUTHENTIC for Men is freshness with a twist. It highlights the originality of the wearer, it is raw, timeless and memorable.
Top: a refreshing tonic of Grapefruit and Bergamot, seasoned by crushed Black Pepper that sets up a clean and welcoming creation. Heart: exciting drops of warm natural Ginger Oil, amplified by Clary Sage and Lavender intensify the fluid aromatic freshness at the heart. Base: the vibrant warming base of Clearwood is completed with traces of Suede for a textured, silvery and suede-like finish. Fragrance Family: Citrus Aromatic Woody
AUTHENTIC FOR WOMEN
AUTHENTIC for Women is freshness for the young woman who thrives on transparency, and wants to be known for her true self. Individual and fearlessly expressive, AUTHENTIC is confident and honest.
Top: a mouth-watering combination of dewy Pear, Mandarin and Red Currant creates immediate refreshing first impression. Heart: fresh blossoms of Magnolia and Muguet are further opened with Nectarine, adding spontaneity and femininity to the heart of the fragrance. Base: a warm accord of coastal woods of Cedar and Sandalwood, while Ambrette seeds let sensuality prevail. Fragrance Family: Citrus Woody Floral
THE CAMPAIGN
A raw, unretouched B&W portrait features a young man and woman who represent the new generation. Relevant, modern and real, nothing is artificial or forced. The video of their friends perfectly demonstrates their passion for community in diversity. Their identity is born through knowing when to take life as it comes and knowing when to speak their minds. Their never ending thirst for freedom to be themselves defines the AUTHENTIC generation.
BRONZE ’19: BEYOND EARTH
The new Bronze ’19 collection “Beyond Earth” by ERRE DUE takes you on a journey to explore the universe, an adventure of extraordinary experiences beyond the usual, beyond the globe. From mythology and Hommer’s Odyssey to the space race of the 60’s and man’s curiosity that led him to exciting discoveries. Creative textures and natural metallic hues, from the golden color of lichen to the supernatural glows, harmoniously combined with primeval earthy tones that balance with copper and bronze, sandy brown and dark green.
Inspired by the balance between earthy and extra-terrestrial through the eyes of the woman who loves to live in the present and flirt with the future. Always true to earthy tones and bronze hues, she can’t do without the Eye Shadow Palette No 603, extraordinary collection of ten satin and mat shades. Each shade blends perfectly, delivering intense color and incredible pay-off for impressive eye make-up looks.
Perfect Brow Tattoo is the product that gives her self-confidence on her adventurous journey in time as it stays in place for up to 30 hours. Its special brush with a stable tip ensures a precise and easy eyebrow hair design for a perfect shape and a natural finish. It is waterproof, sweatproof and no-transfer.
Her feminine nature loves the sun and its endless energy, embossing this ancient symbol on the Bronzing Powder surface. A silky, thin-textured bronzing powder with a satin finish that gives complexion a uniform color and a sun-kissed look. It contains 80% mineral powders and argan oil that offer a velvety touch and anti-aging properties.
The sun lends its shine to the sand and creates golden highlights on her sun-tanned face with Radiance Cream. Illuminating all-over cream for a bronzed natural glow on face, neck and décolletage. Apply on targeted areas to highlight or blend with foundation for a radiant and fresh-looking skin.
Her lips dressed with the new fresh, nude shades of Vinyl Lip Lacquer complement her unconventional wanderings. Lightweight liquid lip lacquer that promises intense color and an ultra-luminous, vinyl finish. It provides smoother, moisturized and instantly plumped lips.
She paints in color her experiences and memories from this trip beyond limits, beyond the borders of the earth using the Lasting Contour Twin Pencil. Double ended pencil with a rich and even color release that lasts, in green and pure gold for the eyes and nude shades for the lips.
Ending this trip, the adventure takes her to the edge with 3 new impressive shades of Exclusive Nail Lacquer.
SS 2019: MOTEL CHIC
The American dream is born and the road trip begins on Route 66!
A large neon sign, “Motel Chic”, grabs your attention. You are captivated by the colors and the loud music and you get closer. You are in the motel’s blaring pool party and you are ready to live the ‘70s experience. An era that embraced diversion, freedom of expression and carelessness.
The new collection SS 2019 “Motel Chic” by ERRE DUE is dedicated to love, acceptance, open borders, tolerance and the freedom of the ‘70s. Colors inspired by the American landscape, the endless routes in a Mustang through pale nudes, purple hues and vintage mauves. Faded browns and used jeans, casual metallic sparkles and hints of glitter complement the era when everything goes for the contemporary millennials.
The journey begins and Lumicolor Creamy Eye Shadow strikes with two extraordinary shades, inspired by a vintage pink Mustang with leather seats. A creamy, non-sticky, no-transfer, super long lasting eye shadow for satin make-up looks.
Your attention is captured by the “Motel Chic” sign and the sun playfully lingers on your eyelashes with its purple light coloring. Drama Sized Mascara in a new purple shade has a super big brush that gives extra volume and a false lash effect.
Before you know it you are at the frenetic pool party of “Motel Chic” with the BB Body Bronzer at your side for a sexy sun-kissed look. Body cream with color in two bronze shades that evens skin tone and helps blur imperfections for a smooth even skin and a flawless finish that lasts.
Roller skate girls with rosy cheeks serve cocktails and inspiration to the Blush Color Palette. This blush palette contains three pink shades in matte and satin finish. Its lightweight texture has a velvet touch for easy and even application that lasts.
The nightfall finds you in a warm embrace inside your Mustang watching a romantic movie at a Drive-In Cinema. Kissproof Matte Lip Color is available in five shades, promising passionate everlasting kisses. Innovative, no-transfer liquid lipstick with matte finish, extremely comfortable on lips and super long lasting up to 10 hours.
The seductive make-up looks have made an impression in the morning and danced to the rhythm of the party until the night finds you in your pink Mustang. A day full of surprises comes to an end with Lasting Contour Twin Pencil. Double-sided pencil with rich and even color release that lasts. Available in two double-sided shades for eyes and lips.
The carefree era of the ‘70s is full of vivid and pastel colors for the nails. The collection launches four new shades in Pro Gel and two new shades in Exclusive Nail Lacquer.
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