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HYDRA ADVANCE
ERRE DUE presents Hydra Advance. An integrated skin care beauty program with a Swiss origin. The new hydration facial treatment line is an endless source of hydration, an advanced, technological miracle, exclusively produced and packaged in Swiss laboratories. Glacier water complex from the Swiss Alps, prickly pear stem cells, wild pansy extract and polysaccharides ingeniously compose the unique Triple Action Moisture-Charge Complex that releases its active energy to enhance, circulate and maintain moisture, ensuring improved elasticity and skin renewal and offering a feel of luxury and well-being.
Refreshing Tonic Lotion is the first step for the hydration of the skin, optimally preparing it for the face products to follow. It stimulates, moisturizes, soothes and maintains the skin’s natural balance, providing elasticity and smoothness. The Boosting Serum is a moisturizing elixir for instant skin renewal. It increases the moisture and its absorption in all levels, it reinforces the skin’s elasticity for a healthy, youthful look and it maximizes the action of the hydrating cream. For combination/oily skin, the new generation watery gel 24hrs Skin Breath Gel contributes to the maximum hydration of the skin, for a cool, healthy, refreshed look and a sense of freshness all day long. For normal/dry skin, 24hrs Rich Gel-Cream, a creamy gel that is ideal for improving hydration, elasticity and tone, offers a fresh and youthful look and a sense of complete renewal. Erasing Eye Contour Gel is a soft, cool gel for the sensitive area around the eyes that soothes, moisturizes, revitalizes and restores skin elasticity, reducing the possibility of swelling for a relaxed and bright look. The best reward for a perfect skin is the Cooling Mask, a cool gel specially formulated to hydrate and rejuvenate the skin. It soothes, tightens, softens fine lines and wrinkles and stimulates collagen production, while also protecting the skin against cellular oxidative stress.
A true miracle care line for the skin!
Festival Vibes
FEEL THE MUSIC & FILL EVERY MOMENT WITH EXCITEMENT …
Under a clear blue sky, it’s a colorful combination of carefree expression and song. Celebrate memorable moments and unique chances to connect with the best of friends with two new upbeat fragrances from Hollister…Festival Vibes for Him & for Her. Fresh and forever cool, this duo of scents will remind you to live every second to the fullest, capturing the endless joy of that sound-filled scene. Whether you’re soaking in the sights at your favorite festival or reliving your best memories with your playlists, these fragrances set your imagination free to a place where good times are never in short supply. Get ready to experience endless adventures with every spray, and make the most of festival season.
For Her
With a flower crown in her hair and bright, mirrored sunglasses to shade her eyes, she sways to the sounds of her favorite artists. She arrived at this festival ready to have fun and share her happiness with everyone around her. The sun is shining, everyone is dancing, and she’s fully present in the moment. As her surroundings fully come to life, she feels more energized than ever, sharing laughs and snapping selfies with her friends against a backdrop of glistening streamers and iridescent balloons. As free-spirited and vibrant as the atmosphere around her, she brings her carefree optimism from the laid-back Cali beaches to the vibrant festival scene.
Her Scent
Lively and bright, her Festival Vibes fragrance effortlessly captivates everyone around her. It opens with sparkling Italian bergamot, fresh quince, and goji berries. The heart notes add a lush layer of pink peony, delicate osmanthus, vanilla orchid, and coral hibiscus. Finally, the dry down wraps around her like a comforting blanket of cashmere woods, creamy tonka, and soft musk. From dawn to dusk, she is surrounded by this scent of possibility — that anything could happen.
“I was inspired by the world of the Hollister girl…having fun, hanging out with friends, playing music and really enjoying the moment. It was about designing a fragrance that captured all of that. I blended vibrant fruits, feminine florals and a soft touch of musk to create a fragrance that was the perfect celebration of all those moments in her life,” says IFF Senior perfumer Steven DeMercado.
Her Bottle
The first impression of her alluring bottle is a soft, feminine shape to fit perfectly in the palm of her hand. Inspired by the chic, reusable water bottles she always carries in her bag — from her car to every concert she attends — the sparkling glass gets its own vibrant accessory. A colorful tie-dye, soft-touch silicone sleeve in vivid coral and pink swirl is as entrancing as her personality and scent. A shiny silver twist-down cap provides an eye-catching finishing touch and features a surprising pop of bright yellow as an accent, every bit as playful as the “Festival Vibes” label that finishes it off.
For Him
His easygoing attitude and relaxed confidence are turned-up a notch as he eagerly anticipates heading out with his friends to a festival of fun. He approaches it like he does everything else — ready to hang with his crew, experience every moment, and make memories they’ll share forever. He’s arrived and you can find him at that opener he came to see, joking around with his friends, and recording all the highlights on his phone. As the day goes on, he’ll keep turning up the volume— partying all day long to keep the fun going and never missing out on the opportunity to experience more.
His Scent
Energizing and magnetic, this fresh fougere puts a spin on a classic composition. The top notes rejuvenate the senses with a mix of fresh pineapple, birch leaves, and crisp marine air. Things get a little interesting with the introduction of an herbal woody accord, ginger root, and bay leaves in the middle. And for a memorable dry down, it’s all about the trio of oak moss, tonka bean, and ambergris. Captivating in its own, unique way, this scent freely expresses itself and all its facets. Ideal for the guy that doesn’t let himself be defined by anyone or anything, it sets him apart from the followers of the rules.
“Inspired by the true atmosphere of a weekend festival, I wanted to create a fragrance that has a fun energy, a cool vibe and an ultimate laid back appeal. By mixing crisp leafy greens, marine notes, and a new herbal woody accord, I was able to craft a multifaceted fragrance experience that fits his carefree lifestyle,” says Mane perfumer Gino Percontino.
His Bottle
The Festival Vibes for Him bottle fits easy in the hand with its strong, statement oval shape. The soft-touch silicone sleeve comes in an eye-catching tie-dye pattern as blue as the festival skies — one that just happens to match the silicone-banded wearable he always keeps strapped around his wrist. This cool combo of crystal-clear glass and marbleized silicone is topped off with a sleek, silver twist-down cap. Signature accents of yellow on the rest of the bottle bring a sunny vibe to the chill blue hue.
Their Campaign
Scroll through snapshots from their best weekend ever…from moments dancing wildly with the crowd’s energy to laid-back times, relaxing on blankets under the festival tents and sharing their favorite memories with each other. Wearing faded denim, colorful tees, and breezy white tanks, Hollister girls and guys keep the good vibes going. The only thing they need to keep this weekend in their minds forever: a spritz or two of Festival Vibes to set the scene.
Copyright © 2014 Aromca S.A