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EXTATIC
Sophisticated with a rocker touch. Superb-looking yet brazen, a charismatic fashion addict who knows how to combine boldness and elegance. Her signature? An explosive fragrance, the essence of the Balmain spirit. Exalting? Without a doubt. Exciting? Of course. Extreme? Definitely. In a word? EXTATIC.
“Extatic is the perfect reflection of Balmain fashion: sexy, glamorous, daring… It’s like one of our gowns: able to reveal the sensuality of the woman who wears it.” Olivier Rousteing.
Extatic bursts onto the scene with a radiant harmony woven from crystalline rose, nashi pear and osmanthus. Next, the voluptuous aromas of chocolate- scented Sharry Baby orchid and iris combine to create a bewitching heart leaving a trail with the definitely sexy smell of night jasmine… The ultimate sophistication of amyris and cashmere wood notes is wrapped with a velvety touch of Barenia leather, a knowing nod to the flagship material of the Balmain wardrobe… for an all-encompassing elegance.
JIMMY CHOO MAN
Expanding the lifestyle offering Jimmy Choo unveils its inaugural fragrance, Jimmy Choo MAN, capturing the spirit of the Jimmy Choo Man in an effervescent fragrance.
Jimmy Choo MAN has a powerful freshness set amongst a woody, aromatic fougère. The fragrance opens with crisp vivacity complemented with calming lavender notes. Mandarin essence tempers the citrus notes and blends with the subtle sweetness of fruity notes from honeydew melon.
Jimmy Choo has cast British actor, Kit Harington as the face of their Autumn Winter 2014 campaign. Shot by the acclaimed photographer, Peter Lindbergh, the images capture Kit’s cool attitude and alluringly moody masculinity, through the play of subtle light in an ultra-sexy campaign.
MAN BLUE
This dynamic new scent in Jimmy Choo’s masculine fragrance franchise is a play on contrasts like the multi-facetted Jimmy Choo man himself, an instinctive woody aromatic leathery scent. On top, clary sage’s aromatic imprint strikes a balance between freshness and refined texture, while the intense texture of leather reveals itself in the heart of the fragrance, highlighting an extreme masculinity. The creamy sensuality of sandalwood provides a distinctive and addictive dry down, supported by magnetic vanilla and sophisticated vetiver.
JIMMY CHOO FEVER
The Jimmy Choo woman is radiant and confident. She heads out for a night filled with fun, music and dancing. Effortlessly glamourous and instinctively seductive, no one’s going to get in her way.
With its rich, hypnotic trail, Jimmy Choo Fever is the evocation of her empowerment, a bewitching floral gourmand scent that will leave no-one indifferent, it is both assertive and mesmerizing with roasted almond notes and rich black plum nectar.
THE STORY
In 2018, Jimmy Choo introduces Fever, the epitome of the free-spirited Jimmy Choo woman with a taste for hedonism; she is independent with a magnetic allure.
Jimmy Choo Fever joins bestselling signature scents Jimmy Choo Eau de Parfum and Jimmy Choo L’Eau to complete the Jimmy Choo woman’s fragrance wardrobe. An addictive new scent that takes her into a world in which she can dance the night away and be the main attraction in her own effervescent universe.
THE INSPIRATION
Jimmy Choo Fever celebrates a new facet of the Jimmy Choo woman, an innate extrovert with a playful energy and sense of fun. Embracing femininity and empowerment with a rich, seductive scent, Jimmy Choo Fever is a heady evocation of what it means to be a woman today. Just like her favourite gold Jimmy Choo shoes, it’s the perfect partner for an evening heady with adventure and excitement.
THE FRAGRANCE
A hypnotic play on contrasts between floral and gourmand, Jimmy Choo Fever is an addictive new scent that carries its wearer into the night, leaving an addictive sensual trail behind her.
To create this scent, perfumers Nathalie Lorson, based in Paris, and Honorine Blanc, who lives in New York, explored new facets of almond and black plum nectar. Their aim was to create the ultimate scent for a woman who is effortlessly seductive and in charge of her destiny.
“We wanted to work this fragrance in a floral and addictive way, to evoke the magnetic night-time universe and arouse femininity and sensuality,” they explained. “We explored a new addiction, far from traditional gourmand notes. An almondy floral roasted addiction less regressive and much more contrasted, oscillating between the intense balsamic roasted facets of tonka bean and the carnal, floral, powdery texture of heliotrope. Punctuated by black plum nectar on top and wrapped in the drydown of warm, voluptuous tonalities of benzoin and sandalwood, it reveals a unique hypnotic trail.”
The fragrance opens with the rich yet vivid juicy sweetness of plum, which is blended with the fresh rosy accents of lychee and countered with the subtle bitter tones of grapefruit. At its heart, the powdered roundness of heliotrope mingles with an exotic vanilla orchid, contrasted with ultra-feminine jasmine. It then evolves with base notes of creamy sandalwood, the balsamic warmth of benzoin and the roasted almond facets of tonka bean, giving the fragrance its carnal velvet sensuality.
Key Ingredients
Top Notes: Black Plum Nectar, Lychee and Grapefruit
Heart Notes: Heliotrope, Vanilla Orchid and Jasmine
Base Notes: Roasted Tonka Bean, Benzoin and Sandalwood
THE BOTTLE AND PACKAGING
Jimmy Choo’s signature bottle is adorned with an intense deep plum lacquer, magnificent and intense, the fragrance radiating from its centre as the light dances on its multi-faceted form. Its signature square cap is dressed in a rich plum shade to match the bottle and edged in metallic gold, a resplendent hint of luxury and decadence.
On the outer packaging, the iconic snakeskin texture of Jimmy Choo’s shoes and accessories is reinterpreted with a metallic plum effect that mirrors the light, embossed to give a true to life texture. The logo is magnified in black with a captivating luxurious gold edging.
THE ADVERTISING CAMPAIGN
All heads turn as she enters the “I Want Choo” nightclub, the light radiating off her metallic dress and matching heels. Almost oblivious, she is out for a night of fun, the music mesmerising her as she hits the dance floor and takes the podium to dance the night away. She moves to the rhythm and comes alive, her energy and joie de vivre shines through, mirroring the fragrance in its plum-clad bottle.
JIMMY CHOO EAU DE PARFUM
Jimmy Choo Eau de Parfum expresses an aura of strength and beauty. Glamorous in attitude, inspired by modern women that strictly follow fashion and elegance, the fragrance is a modern Fruity Chypre with warm, rich, woody depths.
Copyright © 2014 Aromca S.A